Administration and Marketing

Understanding and satisfying the market needs.
We develop managers
The knowledge that you will obtain from this area, will help you to be prepared to perform management work in any company even at an international level. During this major you will develop abilities that focus in the leadership of working teams.
Ethics and humanism
An Ethical education and a humanistic perspective represent a plus in the companies interested in hiring students from Universidad Panamericana.
Personal attention
You can count on personal attention from UP professors and executives.
Relationship with IPADE
We have a strong relationship with the Panamerican Institute of Top Business Management (IPADE), the most important business school of Latin America.
Curriculum
Our program has distinctive areas that allow to have a more complete view to get involved effectively in both public and private areas. The most remarkable are: •Corporate Finance •Financial Evaluation of Projects •International Finance •Investment Portfolios • Risk Management Plan
4 + 1+ 1 Plan
4+1: In five years, students can obtain a degree and specialist degree by studying one year in one of our graduate programs and obtaining a score of at least 8 in every module.
4+1+1: By studying a second specialist course, students can obtain a Master’s degree. Also, we have graduate programs abroad.
Consulting Board
The Consulting Board of the program of Administration and Marketing is formed by the most important Companies’ Managers, Consultants and Change Agents of our country. With the advice of such experts, our program expects to remain ranked as one of the most important in higher education in a national level.
Study abroad
You can study abroad in one of various foreign universities in more than 10 countries.
Professional experience
You will be able to get professional experience before you finish your major. We have schedules so that you can work and study and excellent choices to do your internships.
Job Fair
Only during the Universidad Panamericana Job Fair you have the opportunity to reach the best companies so that they get to know your talent.
More than 20 companies as important as Procter & Gamble, Coca Cola and Nestlé are available in their stands to get to meet you and appreciate your talent.
Employment Exchange
We have an exclusive employment exchange for students and alumni of the program so that you will be able to place yourself in the professional market.
Have this rewarding experience. Invest in yourself and capitalize your dreams!
Primer semestre
Segundo semestre
Tercer semestre
Cuarto semestre
Quinto semestre
Sexto semestre
Séptimo semestre
Octavo semestre
Perfil de ingreso
Candidates to enroll in this program should have general knowledge of human communication and information technologies. Also, they need to have ethic values that allow them to be aware of their environment to understand it and modify it based on such values. Students of Administration and Marketing needs:
Committment to society and their community
Interest for culture and society knowledge around the world
Creative, persuasive personality and with initiative
Interest for business development
Ability to work in team
Interest for participating in extracurricular activities
Proactive attitude
Adaptability to change
Self-motivation and self-control
Openness to adopt personal and professional values
Information analysis and synthesis skills
Verbal, logical and mathematical reasoning skills
Compromise to their development process
Disposition to innovative, international and forefront development
Ability to observe
Ability to interact with people from different countries, cultures who speak different languages
- English at an intermediate level
- Research interest
- Interest in International activities
- Leadership
- Responsibility
- Tolerance to frustration
Perfil de egreso
Learning marketing is understand, create, communicate and offer value in products and services to clients and business people to satisfy them. Our graduates outstand for being able to have various jobs and functions. Their leadership, honesty and ability to work in team are crucial to hold jobs which are highly influencial in top-level companies.
Over time, a strong reputation of commitment and honesty results in solid careers and our graduates are a first choice to be hired by companies.
Students from the program of Administrationa and Marketing are creative and analytic, and they are able to spot the needs of products and services in all kinds of markets.
Our graduates have developed an innovative personality to transform information into initiatives to provide added value.
Linguistic barriers are not an obstacle for students in this program as they know how to use language and handle efficiently different information technologies.
Campo laboral
Graduates in Administration and Marketing may work in different areas of national and international companies such as:
Marketing Management
Brand and Product Management
Product Development
Sales Management
Advertisement Agencies and Market Research
Consultancy
Also, graduates in Administration and Marketing are capable of working in the independent sector as:
Business people
Adviser
Consultant