Route
Post graduate admissions Aguascalientes
Master's in Marketing and International Business

Master's in Marketing and International Business

This program aims to develop professionals who wish to develop and manage international markets and who also wish to take advantage of the free trade agreements and obtain benefits to negotiate imports and exports of goods and services. This program is for students with bachelor's degree in: accounting, administration, economy, law, finance and engineering.

Bloque 1

  • Comunicación Integral de la Mercadotecnia Internacional
  • Diseño de la Oferta de Valor Internacional
  • Planeación de Mercadotecnia Internacional
  • Entorno Internacional

Bloque 2

  • Logística del Comercio Internacional
  • Negociaciones Internacionales
  • Valores Socioculturales del Mundo
  • Proyectos en Mercadotecnia Internacional

Bloque 3

  • Economía de Los Negocios Internacionales
  • Precios y Mercadotecnia Internacional
  • Finanzas Internacionales
  • Comercio Electrónico

Bloque 4

  • Taller de Negociación Internacional
  • Taller de Oportunidades Comerciales Internacionales
  • Contratos y Oportunidades de Los Tratados Comerciales
  • Ética Empresarial

Horarios

  • Face to face.
  • Duration: 1 year
  • Credits: 45
  • Schedule: Fridays 5 to 9pm and Saturdays 9am to 1pm

Becas

For information about financing, please contact the program coordinator.

Claustro de profesores

Nuestros profesores comparten la convicción de que la educación personalizada es la mejor manera de propiciar el auténtico desarrollo de la sociedad.

Perfil de ingreso

  • Have completed a degree in Economic-Administrative Science, Accounting, Business or Law

    Basic knowledge of Accounting, Finance, Mathematics, Administration and Law

    Have work experience and interest in professional development in the area of ​​Accounting in any type of nation or multinational company, in government institutions charged with tax revenue, independent consultants and professionals in taxation advice to individuals and corporations, teaching subjects related to taxes.

    Skill in team work, human relations and decision-making.

    Advanced knowledge of English.

Perfil de egreso

Upon completion of this program the participant will:

 

Have a multidisciplinary approach with deep knowledge of international marketing

Develop the ability to influence the business environment and increase export capacity

Have a high capacity to make decisions at the strategic level of conceptual and operational aspects of international trade.

Develop integrative analytical skills that will give them opportunity and certainty in daily operations and in crisis situations.

Occupy key positions in the short term in different national export and import industries, helping them to compete successfully in world markets.

Opciones de titulación

To obtain the Master’s degree in Marketing and International Trade, it is necessary to complete the modules for the Specialist Course in International Marketing, and the Specialist Course on International Trade and Finance, with a minimum grade of 8.

Present a professional exam before a jury based on:

  1. A thesis
  2. Development of a case
  3. Analysis of a case

Contact

Santiago Hernández Pizarro – Dean, Post-graduate programs, School of Administrative and Economic Sciences – shernandez@up.edu.mx  Tel. 9106212

 

Raúl Torres Muñoz – Admissions Coordinator, Post-graduate programs School of Administrative and Economic Sciences raul.torres@up.edu.mx   Tel. 9106212

RVOE

Secretariat of Public Education Agreement No. 2007750 dated 19 October, 2007