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Post graduate admissions Aguascalientes
Specialist in International Marketing

Specialist in International Marketing

This program has been designed to provide tools to participants so that they can improve their performance in the development and management of international business. It is intended for students with bachelor degrees in: marketing, international business, finance, administration, communications, and engineering. Also, it is an option to obtain an undergraduate degree in economic-administrative programs certified by the Secretariat of Public Education.

Bloque 1

  • Comunicación Integral de la Mercadotecnia Internacional
  • Diseño de la Oferta de Valor Internacional

Bloque 2

  • Planeación de Mercadotecnia Internacional
  • Entorno Internacional

Bloque 3

  • Logística del Comercio Internacional
  • Negociaciones Internacionales

Bloque 4

  • Valores Socioculturales del Mundo
  • Proyectos en Mercadotecnia Internacional

Bloque 5

  • Ética de Los Negocios

Horarios

  • Face-to-face
  • Duration: 1 year
  • Credits: 45
  • Schedule: Fridays 5 to 9pm and Saturdays 9am to 1 pm

Becas

For information about financing, please contact the program coordinator.

Claustro de profesores

Nuestros profesores comparten la convicción de que la educación personalizada es la mejor manera de propiciar el auténtico desarrollo de la sociedad.

Perfil de ingreso

  • The ideal candidate will have:

  • Completed a degree in Economic-Administrative Social Science, Accounting, Engineering, Law, Pedagogy, and any other related field.

    Basic knowledge of finance, mathematics, computing, administration, and economics.

    Work experience and interest in professional development in the area of ​​Marketing, international trade, teaching of Marketing, international business, independent consultants in this specialty area, teachers of business, trade and international finance.

    Skill in team work.

    Advanced knowledge of English.

Perfil de egreso

Upon completion of this program the participant will:

 

  • Have a multidisciplinary approach with deep knowledge of international marketing
  • Develop the ability to influence the business environment and increase export capacity
  • Have a high capacity to make decisions at the strategic level of conceptual and operational aspects of international trade.
  • Develop integrative analytical skills that will give them opportunity and certainty in daily operations and in crisis situations.
  • Occupy key positions in the short term in different national export and import industries, helping them to compete successfully in world markets.

Opciones de titulación

To obtain the Specialist degree, it is necessary to:

Pass 100% of the courses with a minimum grade of 8.

Have paid the tuition in full.

Have turned in all the required documents.

Carry out all paperwork and obligations.

Contact

Santiago Hernández Pizarro – Dean, Post-graduate programs, School of Administrative and Economic Sciences – shernandez@up.edu.mx  Tel. 9106212

 

Raúl Torres Muñoz – Admissions Coordinator, Post-graduate programs School of Administrative and Economic Sciences raul.torres@up.edu.mx   Tel. 9106212

RVOE

Secretariat of Public Education Agreement No. 2007749 (19/Oct/2007)