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Post graduate admissions Guadalajara
Specialist in Customer-Focused Communication

Specialist in Customer-Focused Communication

To develop the participant's ability to establish an effective link that allows him or her to

communicate and share the most relevant messages related to the quality and advantages in the products and services he or she offers.

Bloque 1

  • Investigación de Mercados
    • Modelos estadísticos
    • Modelos cuantitativos
    • Modelos cualitativos
    • Interiorización

Bloque 2

  • Gestión de las Relaciones con Los Clientes (CRM)
    • Definición de CRM
    • Telemarketing
    • Soporte y servicio a clientes
    • Comercio electrónico

Bloque 3

  • Comunicación
    • Acción comunicativa
    • Ruido y redundancia
    • Sistemas de comunicación (semiótica)
    • Lenguaje

Bloque 4

  • Medios y Estrategias de Comunicación
    • Mezcla de medios
    • Mercados objetivo
    • Estrategias tradicionales
    • Estrategias de guerrillas

Bloque 5

  • Mercadotecnia de Canales
    • Organización por tipos de cliente
    • Cuentas clave
    • Gestión de nuevos productos
    • Requerimientos de los clientes

Bloque 6

  • Ética de la Comunicación
    • Cultura empresarial
    • Reputación y prestigio
    • Rol social comprometido

Bloque 7

  • Diseño de estructura de apoyo al área comercial
    • Cadena de abasto
    • Logística
    • Información y tecnología
    • Costeo basado en actividades

Bloque 8

  • Proyecto para la Selección de Medios

Horarios

Fridays from 4 pm to 9 pm.

Saturdays from 8 am to 2 pm.

Becas

For information about financing, contact the program coordinator.

Claustro de profesores

Nuestros profesores comparten la convicción de que la educación personalizada es la mejor manera de propiciar el auténtico desarrollo de la sociedad.

Perfil de ingreso

Entrepreneurs, directors, top-level managers and executives in the commercial field, personnel responsible for strategic and operational commercial plans, as well as executives in other areas who wish to acquire commercial competencies as part of their professional development.

Perfil de egreso

The specialist in Customer-Focused Communication will have the following knowledge, abilities and attitudes:

 

Knowledge:

Market research.

Applied statistics.

Client-relations management.

Communication applied to business relationships.

  • Media administration.
  • Channels marketing.
  • Client classification.
  • Supply chain.
  • Research and technology plataforms.
  • Activity based costing.

 

Skills:

Determine the type of client and product (segment determination).

Select target markets according to their function and potential.

Develop strategies that guarantee the impact of the product in consumers.

Select the adequate media according to the characteristics of the product and market.

Create and communicate organization culture.

Develop creatively business presentations.

Work in teams.

Recognize the trends and areas of market opportunity of the organization. 

 

Attitudes:

Service-oriented.

Responsibility.

Innovation.

Critical analysis.

Participation and social compromise.

Openness to dialogue.

Strategic innovation.

Ethical responsibility.

Search for the truth.

Opciones de titulación

Universidad Panamericana, Guadalajara campus, will extend a diploma for each program the participant passes if and when said participant complies with the following:

 

Minimum 80 percent attendance

Pass all the evaluations with the grade specified in the regulations, or set by the Academic Committee of the Graduate Studies Department.

Comply with the dispositions specified in the regulations set by the the Graduate Study Program

 

The MA degree will be extended to all participants who comply with the above requirements.

Contact

MBA. Livier Carolina Beltrán Pérez 

Subdirector Outreach UP 

1368 2200 Ext. 3748 

lbeltran@up.edu.mx

 

Lic. Karla Castillo Limón 

Coordinator

Tel: 1368 2200 ext 4255

aruvalca@up.edu.mx