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Post graduate admissions Guadalajara
Specialist in Digital Advertising and Social Networks

Specialist in Digital Advertising and Social Networks

The objective of this specialist course is the formation of professionals in the field of digital advertising and social media through the development of intellectual habits, practical and technical competencies to design and implement advertising and branding strategies, especially through the use of digital channels. The formation of professionals who are both ethical and committed to the search for truth in their field of action, in order to make an impact in their work environment. Contribute to the professionalization and specialization of one sector of communications, by promoting recognition of this activity as a strategic tool for companies, institutions, and government organizations.

Bloque 1

  • Contexto Socioeconómico de la Actualidad

    Dirección y administración de la publicidad.
    Escenarios sociopolíticos de la actualidad.
    Entorno económico y convergencia digital.
    Marco legal de la publicidad y las nuevas tecnologías.
    Transparencia, rendición de cuentas y redes sociales.

Bloque 2

  • Publicidad y Mercadotecnia

    Publicidad y mercadotecnia en internet y redes sociales.
    Administración de cuentas publicitarias en línea.
    Creatividad publicitaria y diseño de campañas publicitarias en internet.
    Ética en la publicidad y de las nuevas tecnologías.

Bloque 3

  • Marcas

    Creación de identidad de marcas en internet.
    Posicionamiento y gestión de marcas en internet.
    Perspectiva financiera de las marcas.

Bloque 4

  • Internet y Redes Sociales

    El mercado de internet y redes sociales.
    Comportamiento del usuario y consumidor en línea.
    Investigación de audiencias en internet.
    Creación, gestión y distribución de contenidos en las nuevas tecnologías.
    Plan de comunicación para dispositivos móviles y estrategias alternativas en internet.
    Gestión de intangibles y reputación de las marcas en línea.

Horarios

Friday from 4 to 9 pm

Saturdays from 8 am to 2 pm

Becas

For information about financing, please contact the program coordinator.

Claustro de profesores

Nuestros profesores comparten la convicción de que la educación personalizada es la mejor manera de propiciar el auténtico desarrollo de la sociedad.

Perfil de ingreso

Professionals in communications, advertising, marketing and similar fields, and independent business people.

Perfil de egreso

Knowledge:

  • General knowledge of advertising and social networks
  • Specialist knowledge of new trends in advertising and brand management
  • Historical, social, political, and economic context
  • Specialized programs for social network analysis and  internet product management
  • Audiovisual communication techniques applied to internet
  • Economic enviroment and digital convergence
  • Legal environment related to professional activity, especially in advertising and new media
  • Identify and diagnose problems in communication
  • Plan and manage advertising campaigns
  • Investigate and delve into current events.
  • Communicate advertising and brand content.
  • Apply the new information technologies in the service of institutions.
  • Improve systems of work in the field of communications.
  • Manage and direct communication companies.
  • Project a positive image for any organization.
  • Establish strong professional relationships.
  • Develop skills in conservation and reputation of brands.
  • Apply intangible management actions

 

Attitudes:

 

  • Apply ethical principles to concrete situations of communication in the workplace.
  • Possess a professional attitude guided by a logic of communication problem solving.
  • Have a personal stance on the new trends of communication.
  • Act according to communication systems that respect human dignity.
  • Proceed according to a view of communication that favors autonomy, creativity and the integral development of the human person.
  • Demonstrate an attitude of service in the development of professional activity.
  • Disposition towards the integration of multidisciplinary work teams.
  • Reconcile and mediate conflict situations positively.
  • Commitment to the social, economic and cultural development.

Contact

Lic. Livier Carolina Beltrán Pérez

Subdirector Outreach UP 

Tel: 1368 2200 Ext. 3748

lbeltran@up.edu.mx