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Post graduate admissions Guadalajara
Specialist in Political Communication and Marketing

Specialist in Political Communication and Marketing

This Specialist program intends to:

• Operate communication in institutional and government environments

• Advise and offer professional consulting services to those who have some public activity,

such as candidates or government officials at any level

• Design, plan, and implement political campaigns

• Develop communication skills in public officials

Bloque 1

  • Formación Política

    • Políticas públicas de comunicación
    • Campañas electorales
    • Cabildeo, sociedad civil y grupos de interés
    • Ética aplicada a la política
    • Sistemas políticos y formas de gobierno

Bloque 2

  • Entorno Social

    • Entorno político nacional
    • Regulación y medios
    • Geopolítica
    • Macroeconomía
    • Investigación para la toma de decisiones

Bloque 3

  • Mercadotecnia

    • Mercadotecnia política
    • Encuestas sondeos y tendencias
    • Planificación de medios
    • Tecnologías de la información y tendencias sociales

Bloque 4

  • Imagen Pública

    • Entrenamiento en medios
    • Imagen pública y reputación
    • Diplomacia

Bloque 5

  • Comunicación Política

    • Comunicación de gobierno y análisis político
    • Comunicación Política
    • Gestión de gabinetes de comunicación y relación con los medios

Horarios

Fridays from 4 pm to 9 pm

Saturdays 8 am to 2 pm.

Becas

For more information about financing, please contact the program coordinator.

Claustro de profesores

Nuestros profesores comparten la convicción de que la educación personalizada es la mejor manera de propiciar el auténtico desarrollo de la sociedad.

Perfil de ingreso

The Specialist program in Political Communication and Marketing at UP is geared to:

 

  • Political institutions and private consultants

    Directors and image communication

    Consultants for political and private institutions

    Directors of image and communications

    Heads of press offices

    Spokespersons for government, businesses and institutions

    Directors of corporate communication

    Members of any political party

    Government officials

    Teachers and researchers of politics

    People interested in the study of communication and political marketing

    Directors of social communication

    Directors, managers and heads of public relations

    Marketing Directors

    Human Resource managers

Perfil de egreso

The graduate will be capable of:

  • Managing communications in institutions and government organizations.
  • Advising or offering professional consultancy to public personalities, such as candidates or government officials.
  • Designing, planning, and implementing political campaigns.
  • Developing public functions in topics related to communications.

Contact

MBA Livier Carolina Beltrán Pérez

Subdirector Outreach UP

Tel: 5233 1368 2200 Ext. 3847

lbeltran@up.edu.mx