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Post graduate admissions Guadalajara
Specialist in Strategic Commercial Planning

Specialist in Strategic Commercial Planning

Develop in participants their capacity to align the vision of the organization with its commercial function. To be able to compete and be successful in new markets, which are complex, highly competitive, and global.

 

Bloque 1

  • Planeación estratégica comercial

Bloque 2

  • Selección de estrategias ganadoras

Bloque 3

  • Creación de valor y finanzas comerciales

Bloque 4

  • Mercadotecnia, medios, marcas y precios

Bloque 5

  • Mapas estratégicos y Balanced Scorecard

Bloque 6

  • Ética corporativa

Bloque 7

  • Gestión del capital humano

Bloque 8

  • Proyecto para la elaboración de estrategias comerciales

Horarios

Fridays from 4 to 9pm

Saturdays from 8am to 2pm

Becas

For information about financing, please contact the program coordinator.

Claustro de profesores

Nuestros profesores comparten la convicción de que la educación personalizada es la mejor manera de propiciar el auténtico desarrollo de la sociedad.

Perfil de ingreso

Business persons, directors, top management, commercial executives, personals responsible for commercial planning at the strategic and operational levels. Executives of other areas interested in acquiring commercial competencies as part of their professional development.

 

Perfil de egreso

Knowledge:

Planning and Strategic Management

Key Performance Indicators.

Marketing and Brands

Strategic Assessment of Organizations.

Human Capital Management.

Price Management.

Segmentation and Positioning.

Skills:

Develop mental models with ordered oriented contexts methodology and results.

Weigh consequences and responsible choices.

Negotiate

Manage projects with different methodological alternatives for resource management and planning time and utilities.

Attitudes:

Analytical.

Flexible.

Openness to dialogue.

Focus on value creation.

Professional Ethics.

Opciones de titulación

Universidad Panamericana, Guadalajara campus, will extend a diploma for each program the participant passes if and when said participant complies with the following:

 

Minimum 80 percent attendance

Pass all the evaluations with the grade specified in the regulations, or set by the Academic Committee of the Graduate Studies Department.

Comply with the dispositions specified in the regulations set by the the Graduate Study Program

 

The MA degree will be extended to all participants who comply with the above requirements.

Contact

Lic. Karla Castillo Limón 

Coordinator, Outreach

Tel: 5233 1368 2200 ext. 4255

kcastillo@up.edu.mx