The Office of Institutional Communications is charged with establishing the guidelines for communications at Universidad Panamericana, as well as with taking care of any situation or problem related to communication arising on the campus. The operations of the office are descentralized according to the audience to which communications are directed.
Communications at Universidad Panamericana should be, in the first place, inspiring, in order to faithfully transmit the principles which rule our work.
Communications should be totally proactive. We should not wait for the occasion to arise, but rather, we should meet it. We should avoid having emergencies or actions control our messages.
Communications with our audiences should be constant and of quality, and aligned to our current comprehensive plan of communications.
Likewise, communications should be traditionalist, though not conservative, in order to maintain the essences of a traditional Univesity which lives and knows the demands of the contemporary world.
The function of communication, compared to other disciplines, is relatively young. Its contribution to institutions, however, is increasingly recognized and valued. This is due to its focus on taking care of the reputation, image, and instituional identity, in a world where society continuously analyzes institutions and their actions searching for trustworthiness and credibility.
The Office of Institutional Communications at Universidad Panamericana is charged with coordinating the transmission of information within and without the institution about different activities and achievements of the community.
The correct transmission of institutional ideals is a core task for the department of Communications, which seeks to contribute in a clear manner to the fulfillment of institutional objectives. With this mission in mind, the Department of Institutional Communications reaffirms its commitment to Universidad Panamericana in the task of safeguarding the university identity in every sphere, as a pillar of institutional reputation.