Post graduate admissions Guadalajara
Master's in Strategic Marketing

Master's in Strategic Marketing

To develop managers in the commercial area capable of valuing business opportunities and strenghtening their assets, brands and products in the market. They will accomplish this by using legal practices and obtaining profits in the new markets which nowadays are complex, competitive and globalized.

Bloque 1: 
Especialidad en Comunicación Enfocada al Cliente
Bloque 2: 
Especialidad en Planeación Estratégica Comercial
Bloque 3: 
Especialidad en Comercio Minorista y Ventas


Fridays from 4 to 9pm

Saturdays from 8am to 2pm

Claustro de profesores

Nuestros profesores comparten la convicción de que la educación personalizada es la mejor manera de propiciar el auténtico desarrollo de la sociedad.


For information about financing, please contact the program coordinator.

Perfil de ingreso

Entrepreneurs, directors, top-level managers and executives in the commercial field, personnel responsible for strategic and operational commercial plans, as well as executives in other areas who wish to acquire commercial competencies as part of their professional development.

Perfil de egreso



- Strategic Management.

- Key Performance Indicators.

- Brands, products and services.

- Distribution models.

- Consumer, purchaser and client information.

- Profitability and value creation.

- Channel marketing.

- Category management.



- Strategic thinking.

- Creative and innovative thinking.

- Systematic thinking.

- High performance teams management.

- Leadership.

- Negotiation.

- Project management.



- Responsibility.

- Flexible.

- Integrating.

- Client oriented

- Adaptation to change.

- Leadership.

- Result- based approach.

- Professional ethics.

Opciones de titulación

Universidad Panamericana, Guadalajara campus, will extend a diploma for each program the participant passes if and when said participant complies with the following:


Minimum 80 percent attendance

Pass all the evaluations with the grade specified in the regulations, or set by the Academic Committee of the Graduate Studies Department.

Comply with the dispositions specified in the regulations set by the the Graduate Study Program


The MA degree will be extended to all participants who comply with the above requirements.


Lic. Karla Castillo Limón 

Coordinator, Outreach

Tel: 5233 1368 2200 ext. 4255