Post graduate admissions Guadalajara
Specialist in Customer-Focused Communication

Specialist in Customer-Focused Communication

To develop the participant's ability to establish an effective link that allows him or her to

communicate and share the most relevant messages related to the quality and advantages in the products and services he or she offers.

Bloque 1: 
Investigación de Mercados
Bloque 2: 
Gestión de las Relaciones con Los Clientes (CRM)
Bloque 3: 
Bloque 4: 
Medios y Estrategias de Comunicación
Bloque 5: 
Mercadotecnia de Canales
Bloque 6: 
Ética de la Comunicación
Bloque 7: 
Diseño de estructura de apoyo al área comercial
Bloque 8: 
Proyecto para la Selección de Medios


Fridays from 4 pm to 9 pm.

Saturdays from 8 am to 2 pm.

Claustro de profesores

Nuestros profesores comparten la convicción de que la educación personalizada es la mejor manera de propiciar el auténtico desarrollo de la sociedad.


For information about financing, contact the program coordinator.

Perfil de ingreso

Entrepreneurs, directors, top-level managers and executives in the commercial field, personnel responsible for strategic and operational commercial plans, as well as executives in other areas who wish to acquire commercial competencies as part of their professional development.

Perfil de egreso

The specialist in Customer-Focused Communication will have the following knowledge, abilities and attitudes:



Market research.

Applied statistics.

Client-relations management.

Communication applied to business relationships.

  • Media administration.
  • Channels marketing.
  • Client classification.
  • Supply chain.
  • Research and technology plataforms.
  • Activity based costing.



Determine the type of client and product (segment determination).

Select target markets according to their function and potential.

Develop strategies that guarantee the impact of the product in consumers.

Select the adequate media according to the characteristics of the product and market.

Create and communicate organization culture.

Develop creatively business presentations.

Work in teams.

Recognize the trends and areas of market opportunity of the organization. 






Critical analysis.

Participation and social compromise.

Openness to dialogue.

Strategic innovation.

Ethical responsibility.

Search for the truth.

Opciones de titulación

Universidad Panamericana, Guadalajara campus, will extend a diploma for each program the participant passes if and when said participant complies with the following:


Minimum 80 percent attendance

Pass all the evaluations with the grade specified in the regulations, or set by the Academic Committee of the Graduate Studies Department.

Comply with the dispositions specified in the regulations set by the the Graduate Study Program


The MA degree will be extended to all participants who comply with the above requirements.


MBA. Livier Carolina Beltrán Pérez 

Subdirector Outreach UP 

1368 2200 Ext. 3748


Lic. Karla Castillo Limón 


Tel: 1368 2200 ext 4255