Post graduate admissions Guadalajara
Specialist in Retail and Sales

Specialist in Retail and Sales

Develop the participant’s ability to establish effective links which allow him or her to communicate and share relevant messages related to the quality and advantages of the products and services offered.

Bloque 1: 
Canales de Distribución
Bloque 2: 
Mercadeo y Animación Punto de Venta
Bloque 3: 
Inversión y Rentabilidad de Clientes y Canales
Bloque 4: 
Planeación de Ventas
Bloque 5: 
Gestión de las Categorías
Bloque 6: 
Ética en la Operación Comercial
Bloque 7: 
Bloque 8: 
Proyecto Plan de Ventas


Fridays 4 to 9 pm

Saturdays 8am to 2 pm

Claustro de profesores

Nuestros profesores comparten la convicción de que la educación personalizada es la mejor manera de propiciar el auténtico desarrollo de la sociedad.


For information about financing, contact the program coordinator.

Perfil de ingreso

Entrepreneurs, directors, top-level managers and executives in the commercial field, personnel responsible for strategic and operational commercial plans, as well as executives in other areas who wish to acquire commercial competencies as part of their professional development.

Perfil de egreso

The specialist in retail and sales will acquire the following knowledge, skills, and attitudes in regards to merchandising:



  • Strategic management
  • Key performance indicators
  • Brands, products, and services
  • Profitability and value creation



  • Strategic thinking
  • Project management
  • Systemic thinking
  • Creative and innovative thinking



  • Responsibility
  • Flexibility
  • Integrating

Opciones de titulación

Universidad Panamericana, Guadalajara campus, will extend a diploma for each program the participant passes if and when said participant complies with the following:


Minimum 80 percent attendance

Pass all the evaluations with the grade specified in the regulations, or set by the Academic Committee of the Graduate Studies Department.

Comply with the dispositions specified in the regulations set by the the Graduate Study Program


The MA degree will be extended to all participants who comply with the above requirements.



MBA. Livier Carolina Beltrán Pérez 

Subdirector Outreach UP 

1368 2200 Ext. 4150


Lic. Karla Castillo Limón 


Tel: 1368 2200 ext 4255