Post graduate admissions Guadalajara
Specialist in Strategic Commercial Planning

Specialist in Strategic Commercial Planning

Develop in participants their capacity to align the vision of the organization with its commercial function. To be able to compete and be successful in new markets, which are complex, highly competitive, and global.


Bloque 1: 
Planeación estratégica comercial
Bloque 2: 
Selección de estrategias ganadoras
Bloque 3: 
Creación de valor y finanzas comerciales
Bloque 4: 
Mercadotecnia, medios, marcas y precios
Bloque 5: 
Mapas estratégicos y Balanced Scorecard
Bloque 6: 
Ética corporativa
Bloque 7: 
Gestión del capital humano
Bloque 8: 
Proyecto para la elaboración de estrategias comerciales


Fridays from 4 to 9pm

Saturdays from 8am to 2pm

Claustro de profesores

Nuestros profesores comparten la convicción de que la educación personalizada es la mejor manera de propiciar el auténtico desarrollo de la sociedad.


For information about financing, please contact the program coordinator.

Perfil de ingreso

Business persons, directors, top management, commercial executives, personals responsible for commercial planning at the strategic and operational levels. Executives of other areas interested in acquiring commercial competencies as part of their professional development.


Perfil de egreso


Planning and Strategic Management

Key Performance Indicators.

Marketing and Brands

Strategic Assessment of Organizations.

Human Capital Management.

Price Management.

Segmentation and Positioning.


Develop mental models with ordered oriented contexts methodology and results.

Weigh consequences and responsible choices.


Manage projects with different methodological alternatives for resource management and planning time and utilities.




Openness to dialogue.

Focus on value creation.

Professional Ethics.

Opciones de titulación

Universidad Panamericana, Guadalajara campus, will extend a diploma for each program the participant passes if and when said participant complies with the following:


Minimum 80 percent attendance

Pass all the evaluations with the grade specified in the regulations, or set by the Academic Committee of the Graduate Studies Department.

Comply with the dispositions specified in the regulations set by the the Graduate Study Program


The MA degree will be extended to all participants who comply with the above requirements.


Lic. Karla Castillo Limón 

Coordinator, Outreach

Tel: 5233 1368 2200 ext. 4255