Post graduate admissions México
Master’s degree in Commercial Strategies

Master’s degree in Commercial Strategies

The aim of the Master’s degree in Commercial Strategies is to develop professionals in the field of Marketing with the knowledge, skills, attitudes, and values they need to carry out successful strategic management of the brands and points of sale in their companies, with a deep respect for the human person.


Participants will show a profound knowledge of the concept of Brand, of the strategies behind decisions related to competition analysis, and of points of sale.

Bloque 1

  • Mercadotecnia Estratégica
    • Dirección Estratégica
    • Inteligencia Competitiva
    • Estrategias competitivas de la oferta de valor
    • Estrategias de promoción para desarrollar ventaja competitiva
    • Estrategias de punto de venta
    • Mercadotecnia cuantitativa
    • Captura del valor del cliente para la empresa
    • Estrategias de Mercadotecnia Global

Bloque 2

  • Dirección Estratégica de Marcas
    • Desarrollo de marcas y valor capital de marca
    • Estrategias para el posicionamiento y gestión de marca
    • Perspectiva financiera y legal de la marca
    • Construcción del valor capital de marca y planes de mercadotecnia
    • Gestión exitosa de medios y del valor capital de marca
    • Manejo estratégico de marca y lealtad
    • La gerencia de marca
    • Nuevas perspectivas de desarrollo de marca

Bloque 3

  • Comercio al Detalle y Ventas
    • El Mundo del Comercio al Detalle
    • Investigación de Mercados aplicada al punto de venta
    • Distribución comercial
    • Rentabilidad y Administración financiera del negocio detallista
    • Administración de Mercancías
    • Imagen comercial
    • Planeación de ventas y negociación
    • Capital Humano y el Servicio al cliente


Weekdays from 7 to 10 pm at Tecoyotitla or Santa Fe

Saturdays, from 8am to 2pm, at Mixcoac and/or Santa Fe.


For information about financing, please contact the program coordinator.

Claustro de profesores

Nuestros profesores comparten la convicción de que la educación personalizada es la mejor manera de propiciar el auténtico desarrollo de la sociedad.

Perfil de ingreso

The Master’s degree in Commercial Strategies is oriented towards:

Undergraduates in the administrative-economic field, administration, communication, marketing, industrial engineering or related fields who have completed their respective studies, especially students of Universidad Panamericana exercising the study of this specialty as degree option. 


Graduates of other fields must present a diagnostic exam of knowledge of marketing.


Employees and executives who work in the area of ​​marketing and are directly responsible for marketing goods and services (Brand Assistant, Brand Managers, or similar positions).


Employees and executives of companies providing marketing services such as market research agencies, advertising agencies, promotional agencies, etc.


Entrepreneurs or business people who have completed their studies in higher education and wish to acquire the marketing knowledge offered in this specialist course.

Perfil de egreso

When analyzing the program, the participant will identify opportunities and market segments relevant to develop innovative, cost effective and sustainable strategies that help him or her make decisions to achieve the objectives of the company.


Carlos David Loría Cuevas

Coordinator of Graduate Programs 

Tel. 5255 54821600, ext. 5486


Jorge Arturo León y Vélez Avelar

Director, Graduate Programs and University Extension

Tel. 5255 54821600, ext. 5416


Anakani Ocampo Auró

General Coordinator of Promotion and Admissions

Tel. 5255 54821600, ext. 5005


Liza Monroy Ortíz

General Coordinator of University Extension and Outreach

Tel. 5255 54821600, ext. 5255 5482


Trinela Martínez de la Vega

Admissions Coordinator

Tel. 5255 54821600, ext. 5435


Karla Rojas Campos

Coordinator of Special Programs

Tel. 5255 54821600, ext. 5025




Master, Plantel Augusto Rodin: SEP agreement no. 20122890 at december 10, 2012 - Plantel Tecoyotitla: SEP agreement 20122656 at november 16, 2012 - Plantel Santa Fe: SEP agreement no. 20122670 at november 16, 2012