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Post graduate admissions México
Master’s degree in Commercial Strategies

Master’s degree in Commercial Strategies

The aim of the Master’s degree in Commercial Strategies is to develop professionals in the field of Marketing with the knowledge, skills, attitudes, and values they need to carry out successful strategic management of the brands and points of sale in their companies, with a deep respect for the human person.

 

Participants will show a profound knowledge of the concept of Brand, of the strategies behind decisions related to competition analysis, and of points of sale.

Bloque 1: 
Mercadotecnia Estratégica
Bloque 2: 
Dirección Estratégica de Marcas
Bloque 3: 
Comercio al Detalle y Ventas

Horarios

Weekdays from 7 to 10 pm at Tecoyotitla or Santa Fe

Saturdays, from 8am to 2pm, at Mixcoac and/or Santa Fe.

Claustro de profesores

Nuestros profesores comparten la convicción de que la educación personalizada es la mejor manera de propiciar el auténtico desarrollo de la sociedad.

Becas

For information about financing, please contact the program coordinator.

Perfil de ingreso

The Master’s degree in Commercial Strategies is oriented towards:

Undergraduates in the administrative-economic field, administration, communication, marketing, industrial engineering or related fields who have completed their respective studies, especially students of Universidad Panamericana exercising the study of this specialty as degree option. 

 

Graduates of other fields must present a diagnostic exam of knowledge of marketing.

 

Employees and executives who work in the area of ​​marketing and are directly responsible for marketing goods and services (Brand Assistant, Brand Managers, or similar positions).

 

Employees and executives of companies providing marketing services such as market research agencies, advertising agencies, promotional agencies, etc.

 

Entrepreneurs or business people who have completed their studies in higher education and wish to acquire the marketing knowledge offered in this specialist course.

Perfil de egreso

When analyzing the program, the participant will identify opportunities and market segments relevant to develop innovative, cost effective and sustainable strategies that help him or her make decisions to achieve the objectives of the company.

Contact

Carlos David Loría Cuevas


Coordinator of Graduate Programs 

Tel. 5255 54821600, ext. 5486


E-mail: cloria@up.edu.mx 

Jorge Arturo León y Vélez Avelar

Director, Graduate Programs and University Extension


Tel. 5255 54821600, ext. 5416


E-mail: jorleon@up.edu.mx
 

Anakani Ocampo Auró


General Coordinator of Promotion and Admissions


Tel. 5255 54821600, ext. 5005


E-mail: aocampoa@up.edu.mx

Liza Monroy Ortíz

General Coordinator of University Extension and Outreach

Tel. 5255 54821600, ext. 5255 5482


E-mail: lmonroy@up.edu.mx

Trinela Martínez de la Vega

Admissions Coordinator


Tel. 5255 54821600, ext. 5435


E-mail: tmartinez@up.edu.mx

Karla Rojas Campos


Coordinator of Special Programs


Tel. 5255 54821600, ext. 5025


E-mail: krojas@up.edu.mx

 

RVOE

Master, Plantel Augusto Rodin: SEP agreement no. 20122890 at december 10, 2012 - Plantel Tecoyotitla: SEP agreement 20122656 at november 16, 2012 - Plantel Santa Fe: SEP agreement no. 20122670 at november 16, 2012