Communications Program
To study the Bachelor's Degree in Communication at Universidad Panamericana is to have access to an innovative curriculum with great human content. It is learning to tell stories. It is learning to lead the conversation in society, in the media, in companies and to establish agreements for the benefit of all. This is a historic moment to dedicate oneself to communication.
Main Certifications
The bachelor's degree program is accredited by CIEES (Comités Interinstitucionales para la Evaluación de la Educación Superior).
RVOE
SEP 2002082 dated 7/4/2000, plan 2017, school-based modality, Augusto Rodín site.
ENTRY PROFILE
You have the profile to study the Bachelor's Degree in Communication if:
- You have a facility for oral, written and audiovisual expression.
- You possess analytical and synthesis skills that can be expressed in attractive formats.
- You are characterized by a special sensitivity to social and human problems, as well as a special interest in better understanding your socio-cultural environment.
- You have a passion for stories
- You have reading habits that allow you to access literary and academic texts of a certain complexity.
- You are interested in playing an active role in the improvement of content in media and communication networks.
- You have the ability to observe
- You live tolerance and respect for different forms of thought and expression.
GRADUATE PROFILE
At the end of the degree, you will be a Communication professional with:
- A thorough knowledge of the national and international social, political and economic environment, as well as the cultural context, in order to understand the framework in which he/she will develop personally and professionally.
- Ability to generate and analyze narratives according to context and audience.
- Understanding of the philosophical, moral, psychological and social principles of human communication to provide a solid basis for the interpretation of the most frequent communication problems.
- Handling of written, oral and audiovisual language for the construction of messages appropriate to the needs of the audiences and the conditions of the medium.
- Understanding of communication theories and the development of the discipline's academic field to inform research, innovation and strategy development.
- Knowledge of the global media structure, as well as the processes of production and distribution of messages in the sociocultural context.
- Argumentation and persuasion skills, as well as strategy for persuasive communication.
- Ethical commitment in the development of solutions to complex social problems.
- Empathy and willingness to listen, as well as openness and respect for diversity of ideas.
- Mastery of:
- Text generation, presentation and data processing software
- Digital cameras
- Video and audio recording equipment
- Still and moving image manipulation software
- Proficiency in video and audio editing software
- Lighting equipment in film and photography studios
- Databases for information search and analysis
- Roots of Mexican current affairs
- Introduction to communication studies
- Photography
- Graphic communication design
- Artistic and literary movements
- Advertising
- Editorial staff
- History of culture
- Contemporary universal environment
- Communication theory I
- Speech and sound production
- Introduction to research and documentation
- Written communication
- Marketing
- Person and society
- Elective basic block
- Social history of the media
- Communication theory II
- Audiovisual narrative
- Intersubjective communication
- Journalistic writing
- Organizational theory
- Ethics
- Elective basic block
- Political communication
- Infographics
- Theory and history of cinema
- Right to information
- Cyberjournalism
- Script for audiovisual media
- Qualitative research in communication
- Theological Anthropology I
- Quantitative research in communication
- Discourse analysis
- Social effects of the media
- Analysis of virtual communities and social media
- Audiovisual Production I
- Internal communication
- Theological Anthropology II
- Intermediate block elective
- Communication companies
- Argumentation, rhetoric and persuasion
- Intermediate block elective
- Geopolitics and communication
- Public relations
- Structure of the global media ecosystem
- Audiovisual Production II
- Social philosophy
- Integrating project and professional practices
- Man and the contemporary world
- Social responsibility
- Professional block elective
- Professional block elective
- Professional block elective
- Professional block elective
- Professional ethics
- Protocol and professional practice
- Professional block elective
- Professional block elective
- Professional block elective
- Professional block elective
- Professional block elective
- Literary genres workshop
- Religions in today's world
- Oral expression workshop
- Music appreciation and culture
- Cross-cultural communication
- Effective presentations
- Organization of events
- Editorial design
- Transmedia projects
- Audience research
- Political communication and journalism
- Audiovisual Production
- Fashion and trend communication
- Corporate communication and advertising
We have agreements with more than 51 foreign universities in over 23 countries for academic exchanges. From the United States and Canada to Brazil, Korea, Finland, France and Turkey, there is a destination for everyone.
"Studying Communication at UP helped me develop skills: good command of language, ability to analyse audiences and their needs, reading habits, rigour in research, and many more. No matter how technology evolves, these are skills that have allowed me to adapt to any environment.
Elisa Nájera, class of 2000-2004, CDMX campus.
"Studying at UP trained me in a broad spectrum of communication: journalism, advertising, statistics, research, audiovisual production, semiotics, and many others, under an unwavering ethical framework. I am grateful that we were taught to be humble, compassionate, responsible and professional, with humane and prepared teachers, under an atmosphere of respect".
Ana Belén Díez Rodríguez, class of 2000-2004, CDMX campus.
"Studying Communication at Universidad Panamericana provided me with the foundations that have supported my professional development. Research awakened my interest in seeking job opportunities in an agency and provided me with the tools to perform in the working world with a humanistic vision and ethical perspective".
Ana Valdespino, class of 2001-2005, CDMX campus.
"Studying Communication at UP gave me the necessary tools to face the challenges that the media demands. Every day I realise how important the training I received was, which has helped me, in addition to my professional development, to face the ethical dilemmas that arise in this profession.
Héctor González, class of 2002-2006, CDMX campus.
"Studying at UP requires a lot of dedication and sacrifice. It requires a lot of willingness to learn and an open mind. The School of Communication gave me a work ethic that to this day characterises me and that, today, is synonymous with my name and has opened many doors for me".
Martha Violante, class of 2004-2008, CDMX campus.
"Studying Communication at UP provides a complete vision of what can be achieved with the different branches of the degree. The variety of subjects, together with the vast experience of the professors, as well as the humanity with which the training process is accompanied, help to prepare you for the workplace.
Pedro Mendieta Angulo, class of 2005-2009, CDMX campus.
"Studying at UP I experienced that discipline and human tone is essential to achieve anything. I learned to stand up for what I consider important and to listen to what challenges me for being different from what I think. I learnt to work in a team and to receive criticism generously.
Andrea Ortega-Lee (Manchita), class of 2005-2009, CDMX campus.
"The School of Communication at UP instilled in me the desire to always learn: it cultivated my creative, innovative and pragmatic side as well as my analytical and intellectual side. I learned from professors who were leaders in their fields. UP was, and still is, a place that makes me feel at home.
Gabriela Müggenburg Romero, class of 2009-2013, CDMX campus.
"Studying at UP Communication couldn't have been better and couldn't have had a more positive outcome. UP gave me the tools to succeed in my professional life; it changes the way you see the world and gives you a more human perspective of reality.
Montserrat Gutiérrez Fernández, class of 2009-2013, CDMX campus.
"Studying at Universidad Panamericana taught me about ethics and discipline in any area of my life, to always try my best in every task I am faced with. I learned about fellowship and diversity. And well, we all cried together after Inigo's exams."
Andrea Ramírez Hülsz, class of 2010-2014, CDMX campus.
"Studying communications at UP gave me the opportunity to reaffirm my vocation; to learn from incredible professors, and to have an education that goes beyond the merely academic level: it provides a human and value formation that is very much appreciated in the market".
Santiago Diez-Dopazo, class of 2014-2018, CDMX campus.
Admissions
