Bachelor's Degree in Marketing and Data Strategy
Exploit your potential in the exciting world of marketing and data strategy with this degree that will enable you to create impactful brands that connect with consumers.
Be a Marketing & Data Strategy graduate and become the strategist who leads brands to success!
You will immerse yourself in a transformational journey, learning to translate changing market needs into high-level strategies. You will be an expert of data analytics and be at the forefront of the latest trends. with the latest trends. You'll combine creativity with data-backed decision making.
This degree is offered at the new campus of Universidad Panamericana, Ciudad UP.
Pillars of the Bachelor's Degree in Marketing and Data Strategy
- International Marketing: create strategies that captivate and connect with the consumer.
- Strategy: create and manage successful business models.
- Data: master the art of Big Data to innovate and dictate market trends.
RVOE
Marketing & Data Aut. DGAIR/DIPES/DI/12921/2023. Institution registered in Group 3 of the Institutional Improvement Program.
ENTRY PROFILE
The Marketing & Data Strategy degree is designed for young people with a passion for marketing who have a high sense of creativity and innovation, and at the same time show ability and interest in data and information management.
GRADUATE PROFILE
Marketing professionals with international vision capable of designing creative and innovative marketing strategies using data analysis as a source for decision making, driving the success of companies and society.
- Creative Thinking
- Accounting Process
- Information Management and Analysis
- Applied Mathematics
- Programming Fundamentals
- Strategic Marketing Management
- Roots of Western Thought
- Innovation and Product Development
- Cost and Budget Analysis
- Strategic Management
- Writing and Speaking Workshop
- Differential and Integral Calculus
- Data and Information Management
- Neuromarketing
- Philosophical Anthropology
- Financial Mathematics
- Business Law
- Microeconomics for Business
- Consumer Analysis
- Linear Algebra
- Strategic Advertising
- Sustainable Management
- Ethics
- Financial Analysis
- Brand Architecture
- Macroeconomics for Business
- Market Research
- Probability and Descriptive Statistics
- Sustainable Marketing
- Human Capital Management
- Social and Political Philosophy
- Corporate Finance
- Personal Competencies
- Point of Sale Marketing
- Distribution Channels
- Inferential Statistics
- Information Technology Trends
- Pricing Strategy
- Professional Practice
- Introduction to Christianity
- Financial Evaluation of Investment Projects
- Commercial Law
- Services Marketing
- Entrepreneurs
- E-Commerce
- Data Analysis and Visualization
- Theological Anthropology
- Strategic Sales Management
- Labor Law
- Digital Marketing and Social Media
- Massive Data Analysis
- Selected Topics in Contemporary Culture
- Elective 1
- Elective 2
- Decision Making Strategy
- Advertising Design and Content Storytelling
- Machine Learning
- Business Simulation
- Professional Ethics
- Elective 3
- Elective 4
- Global Marketing Management
- Marketing Optimization
- Public Relations
- Customer Relationship
- Management Competencies
- Elective 5
- Elective 6
- Cybersecurity in Business
- Business Internationalization
- Applied Marketing Seminar
- Digital Technology Trends
- Strategy Designed for the Consumer
- Collaborative Entrepreneurship
- Tariff Classification
- Business Specialization Seminar
- Finance Update Seminar
- Investment Banking
- Investment Seminar
- High Performance Team Leadership Seminar
- Talent Analytics Seminar
- Change Management
- Negotiation Strategies Seminar
- Certification Seminar
- Strategy
- Business Intelligence
- Project management and administration
- *The subjects of the international weeks are additional to the curriculum. Two international weeks must be taken in order to obtain the degree.
Admissions
