Admission test
Communications, Advertising and Public Relations Program
In the Bachelor's Degree in Communication, Advertising and Public Relations, we train professionals with creative, managerial and entrepreneurial vocation, capable of building with ethical and humanistic sense the image of different organisations, companies, public figures, institutions and brands to increase and improve their reputation, successfully managing intangibles based on their knowledge of communication and public relations, as well as developing effective advertising strategies through diversified platforms, meeting the needs of audiences or interest groups.
Locations of the Bachelor's Degree in Communication, Advertising and Public Relations
- Guadalajara
RVOE
SEP 20200088, dated Feb. 26, 2020; 2019 plan, on-campus program, Guadalajara campus.
Admission Profile
Our applicants for the Bachelor's degree in Communication, Advertising and Public Relations are people who are interested in and knowledgeable about social trends, the political, economic and cultural environment, as well as written communication for the elaboration of messages.
They also have a strategic mindset, an integrated view of communication, are able to work collaboratively and are able to find opportunities in disruptive contexts. Finally, they are goal-oriented, creative and innovative, and able to establish interpersonal empathy.
Graduate Profile
Our graduates develop skills for planning content with a strategic mindset, responding to the needs of brands and individuals, as well as the development and evaluation of strategic messages, for the knowledge of the public and the generation of links with the different segments with which they seek to communicate, and finally, they develop creative and innovative skills in the creation of content aimed at forming part of advertising, political, public relations or strategic communication campaigns.
First Semester
- Architectural Composition I
- Fundamentals of Architecture and Urbanism
- Descriptive Geometry
- Topography
- Architectural Drawing I
- Applied Algebra
- History of Culture
First Semester
- Architectural Composition I
- Fundamentals of Architecture and Urbanism
- Descriptive Geometry
- Topography
- Architectural Drawing I
- Applied Algebra
- History of Culture
First Semester
- Architectural Composition I
- Fundamentals of Architecture and Urbanism
- Descriptive Geometry
- Topography
- Architectural Drawing I
- Applied Algebra
- History of Culture
First Semester
- Architectural Composition I
- Fundamentals of Architecture and Urbanism
- Descriptive Geometry
- Topography
- Architectural Drawing I
- Applied Algebra
- History of Culture
International Exchanges
Chiba University, Japan.
Shibaura Institute of Technology, Japan.
University of Nebrija, Spain.
Polytechnic University of Valencia, Spain.
International University of Catalonia, Spain.
University of Piura, Peru.
San Ignacio de Loyola University, Peru.
Forms of Qualification
- General Knowledge Examination for Bachelor's Degree Graduation (EGEL Plus ARQUI). The student must obtain the result of the Testimonial of Outstanding Performance (TDSS). To achieve this, the student must have, of the three areas that make up the exam, at least two with Outstanding Performance and the remaining one with at least Satisfactory Performance.
- Study of a case and proposal of a solution with the corresponding defense;
- Proposal and elaboration of a business project or its equivalent with the corresponding defense of the same;
"I loved how close the professors and directors are to us. I didn't imagine that it would be so personalized the university, let alone that we would have the best architects in the city as professors."
Natalie Peña Cárdenas (2nd semester)