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Universidad Panamericana an institution that is attuned to both the present and the future. The need to strengthen our institutional visual identity stems directly from our strategic foundations, which aim to tell a unique brand story within our internal and external communities, as part of a cohesive narrative.
“The Universidad Panamericana that the world would be a better place if we all recognized our potential to become the best versions of ourselves.”
The university seeks to help its community “gain a comprehensive understanding of who they are and what they can contribute to the world.”
The university’s color palette consists of four basic Pantone colors, which are derived from the four branches that make up the university; each has its own meaning and was assigned according to a specific academic level.
About Us
Tradition
Gold symbolizes the sun, an image of excellence and grandeur, but at the same time, in the tradition of European heraldry, it signifies the virtue of charity.
PANTONE© 465 CP
#B9975B
High School
Prudence
Blue is the symbol of prudence and intelligence
PANTONE© 288 CP
#002D72
University
Fortaleza
Wine is a symbol of fire and of the virtues of strength and boldness, as well as of honor
PANTONE© 1955 CP
#7a1a37
Graduate Programs
Hope
Green represents physical and moral steadfastness; it is a symbol of life and hope
PANTONE© 329 CP
#215347
Coat of Arms
A visual identity has been developed that respects the symbolic richness of the coat of arms, lending greater institutional strength and giving it a more solemn and prominent place within the university hierarchy.
History and Meaning of Our UP Institutional Seal