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Varsity, a sports brand from the Universidad Panamericana
The university's sports sub-brand seeks to give the Panamericana's athletic energy and spirit their own distinct identity.
The use of "varsity" is inseparable from the parent brand, Universidad Panamericana; it is recommended that they always be used together.
The logo for the sports programs and teams at the University of the Andes ( Universidad Panamericana) was redesigned and modernized, building on the proposal and efforts made this year to develop the university’s new master brand and thereby integrate the new design with the traditional use of the panther as an element of the university’s athletic identity.
Sports Mascot
Merchandising
The Varsity brand is a registered trademark endorsed by the Universidad Panamericana. Any use of this brand is protected by the Federal Law on the Protection of Industrial Property and other applicable provisions regarding copyright and intellectual property.
The Varsity brand is part of the University of the Americas ( Universidad Panamericana ) identity system under the endorsement-based architecture model described in the Institutional Brand Manual. Its use is limited exclusively to authorized activities that promote campus life, a sense of belonging, and the Pan-American identity, without undermining institutional values.
Use of the Varsity trademark is prohibited without written authorization from the Office of Institutional Communications at the University of the Andes ( Universidad Panamericana). All requests must include:
- Business purpose.
- Graphic or advertising materials.
- Channels and period of validity.
Specific Restrictions
- You may not alter, modify, or reinterpret the logo, typography, colors, or graphic elements.
- It is prohibited to associate the Varsity brand with political, religious, or ideological messages, or with messages that violate human dignity.
- Its use is not authorized in products or services that are not subject to institutional oversight.