FAQs

What is the main purpose of the Universidad Panamericana brand guide?

The main purpose is to present the elements that make up the visual system through which the Universidad Panamericana communicates with and presents itself to its audiences, ensuring brand consistency and cohesion.

What is the primary typeface, and how should it be used?

The Panamericana typeface is the institutional or primary typeface, used primarily for headings and descriptive text. Its various weights help reinforce the hierarchy of information in messages.

What is the purpose of the textures based on the oak symbol, and how should they be used?

The oak-inspired textures were created to enrich the visual language of the institutional brand and are used as backgrounds or patterns in campaigns and specific design elements. Their use is decorative, and they should not be the focus of the communication.

What is the philosophy or core belief that drives the Universidad Panamericana brand?

The main purpose is to present the elements that make up the visual system through which the Universidad Panamericana communicates with and presents itself to its audiences, ensuring brand consistency and cohesion.

How is the brand architecture of the " Universidad Panamericana" structured?

The brand architecture is organized into four hierarchical levels, allowing brands to coexist only within the same level. It includes the Institutional Brand, sub-brands, and commercial brands, all supported by the brand’s value pillars.

Creating new logos or sub-brands outside of this model is not permitted.

What are the brand's main colors, and what do they symbolize?

The main colors are gold, blue, burgundy, and green. Gold symbolizes excellence and grandeur; blue, prudence and intelligence; burgundy, strength and honor; and green, perseverance and hope. These colors are a reinterpretation of those found on the original coat of arms of the Universidad Panamericana.

What are the textures based on the Oak symbol, and how should they be used?

The oak-based textures have been created to enrich the visual language of the institutional brand. They can be used in print or digital media as backgrounds or patterns in specific campaigns, but their use is decorative and they should not be the focus of the communication.

Why is it not recommended to design logos?

The brand architecture is designed so that everything fits within a single, holistic vision as part of the university’s narrative. Adhering to the brand guidelines and the brand architecture will always be a best practice, as this strengthens our identity.