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Mexico City
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Home › 60th Anniversary

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Introduction

The 60th Anniversary commemorative identity is integrated into the brand ecosystem of the National University of the Andes ( Universidad Panamericana ) as a temporary and controlled extension of the parent brand. Its purpose is to enhance the institutional narrative, reinforce the accumulated legacy, and maintain unified communication. Its validity and use will be determined by the communications departments at each campus.

To avoid duplication, deviations, or conflicting messages, this section establishes criteria for the use, operation, and application of the commemorative image so that it fits properly within the institutional framework.

Steps for Proper Onboarding

Following the Opening Ceremony, which will take place on August 18, 19, and 20, 2026, in Mexico City, Guadalajara, and Aguascalientes, respectively, the official materials for implementing the visual identity commemorating the 60th anniversary of the National Institute of Physical Education and Sports ( Universidad Panamericana ) and the corresponding communication plan will be shared.

From that point on, the materials sent to the Secretaries General may be formally used throughout the university community.

At the same time, we will begin a gradual update of institutional logos and visual elements, with the goal of achieving visual consistency across various university materials, in coordination with the timeline of the 60th-anniversary campaigns.

Materials

Transitions and Loops
Signature
Letterhead Sheets
60th Anniversary Logos
Templates
Typography
Visual Identity Guidelines

Steps for Proper Onboarding

The 60th Anniversary commemorative identity is integrated into the brand ecosystem of the National University of the Andes ( Universidad Panamericana ) as a temporary and controlled extension of the parent brand. Its purpose is to enhance the institutional narrative, reinforce the accumulated legacy, and maintain unified communication. Its validity and use will be determined by the communications departments at each campus.

  1. Review institutional alignment
    Verify that the item, event, or initiative is part of the official 60th anniversary program and has been approved by the Institutional Committee.
  2. Analyze the type of communication
    Determine whether the piece is institutional, formal, academic, cultural, or internal; this defines the logo version, its hierarchy, and the typographic combination.
  3. Apply the logo and visual elements
    Use only the approved versions, maintaining the composition, proportions, and relationship to the parent brand.
  4. Select font and color
    Combine the Panamericana font with Seravek in accordance with the institutional system’s guidelines. Use the commemorative gold as a unifying element and maintain the required color neutrality. Review implementation on websites.
  5. Incorporate secondary visual elements
    Incorporate only the elements approved in the manual: transparencies, geometric shapes, glazes, institutional photographs, and textures that represent heritage, continuity, and balance.
  6. Request final approval at
    . Before publishing, producing, or distributing any piece, submit it for review by the Institutional Branding team or the Anniversary Committee, as appropriate.

Implementation in Institutional Channels

  1. Printed Materials
    Strictly adhere to the commemorative logo, the institutional gold color, and the official typefaces. Visual reinterpretations should be avoided.
  2. Digital Media
    Maintain consistency across front pages, banners, articles, institutional social media accounts, and websites. The use of the commemorative logo on personal accounts or unauthorized faculty accounts is not permitted.
  3. Events and Physical Spaces
    Temporary signage, set design, backdrops, special installations, and decorative elements are subject to prior approval. They must reflect simplicity, elegance, and institutional identity.
  4. Audiovisual applications
    Adhere to the color palette, composition, and visual style. Avoid animations, effects, gradients, or distortions not specified in the manual.

Authorized Uses

  1. Papers included in the official program for the 60th anniversary.
  2. Approved institutional materials that reinforce the university’s legacy, memory, presence, and visibility.
  3. Items with identification or protocol-related criteria that have been approved by the Institutional Committee.
  4. Cross-platform campaigns that maintain narrative and visual consistency, aligned with the conceptual, emotional, and visual themes of the anniversary.

Unauthorized Uses

  1. Material that has not been approved or is unrelated to the commemorative program.
  2. Adaptations, redrawings, reinterpretations, or applications that alter proportions, color, typography, or elements of the system.
  3. Use of the commemorative identity for personal or promotional purposes, or for non-institutional accounts.
  4. Elements that could cause confusion regarding the institutional identity or that disrupt the visual consistency established in the manual.