In the Bachelor's Degree in Marketing and Data Strategy at Universidad Panamericana Guadalajara we train professionals who are experts in the use of marketing techniques and tools to create and commercialize products, services and experiences that generate value for the consumer.

Our program develops analytical and creative skills in our students, enabling them to live in the real world of marketing and business throughout their university career, with a human and sustainable approach. We seek to combine the pillars of marketing with a solid management foundation, providing a managerial vision to develop comprehensive strategies.

Main Certifications

This program has the following certifications:

CACECA

Consejo de Acreditación de Ciencias Administrativas, Contables y Afines is the most recognized agency specialized in the Economic-Administrative area worldwide. In its more than 24 years of experience, it has accredited more than 2,000 academic programs, and has consolidated valuable alliances and partnerships with organizations that share the interest of improving the quality of education in Mexico.

ASPROMER

It is an association created by and exclusively for undergraduate and graduate marketing programs throughout Colombia; the programs themselves are the members, and their directors serve as representatives to the association.
With clear and well-defined objectives to promote the sound development of the discipline of marketing at the academic level and, likewise, to enhance the profession’s relevance in the job market.

Marketing and Data Strategy Degree Locations

1. Mexico City
2. Guadalajara
3. Aguascalientes
4. Panamericana City

RVOE

Bachelor's degree program with recognition of official validity of studies (RVOE) from the Secretariat of Public Education (SEP) number 871474 / 07-Oct-1987 school-based modality.

Admission Profile

The Marketing and Data Strategy degree is for you if:

• You have a strategic vision and a managerial approach
• Your personality is creative and persuasive
• You are connected to trends
• You are passionate about the world behind brands, products, services and experiences.
• It makes it easier for you to work in a team
• You have a focus on results and high analytical skills.
  

Graduate Profile

A graduate of the Bachelor's degree in Marketing and Data Strategy is able to:

• Develop cost-effective marketing strategies and plans for consumer and industrial products, services and experiences, taking into account all relevant areas of the company.
• Handle different marketing functions, such as: digital marketing, advertising, sales promotion, branding, merchandising, international marketing, among others.
• Timely detection of the needs of all types of markets, transforming information into products, services and experiences with high added value.
• Determining and realizing marketing budgets
• Creating value and sustaining a competitive advantage within a brand