Exploit your potential in the exciting world of marketing and data strategy with this degree that will enable you to create impactful brands that connect with consumers.

Be a Marketing & Data Strategy graduate and become the strategist who leads brands to success!

You'll embark on a transformative journey, learning how to translate changing market needs into high-level strategies. You'll become an expert in data analytics and stay at the forefront of the latest trends. You'll combine creativity with data-driven decision-making.

This degree is offered at the new campus of Universidad Panamericana, Ciudad UP.

Pillars of the Bachelor's Degree in Marketing and Data Strategy

Data: master the art of Big Data to innovate and dictate market trends.

International Marketing: create strategies that captivate and connect with the consumer.

Strategy: create and manage successful business models.

Marketing and Data Strategy Degree Locations

1. Panamericana City 
2. Mexico City 
3. Guadalajara

RVOE

Bachelor's Degree in Marketing & Data, Authorized by DGAIR/DIPES/DI/12921/2023. Institution registered in Group 3 of the Institutional Improvement Program.

Admission Profile

The Marketing & Data Strategy degree is designed for young people with a passion for marketing who have a high sense of creativity and innovation, and at the same time show ability and interest in data and information management.

Graduate Profile

Marketing professionals with international vision capable of designing creative and innovative marketing strategies using data analysis as a source for decision making, driving the success of companies and society.