Ceridwyn King
Challenges and opportunities in the era of consumerism
What challenges and opportunities do brands face in the current context of consumerism? To provide a guide and framework for researchers and practitioners in the field of brand management, Dr. Enrique Murillo, professor at the Universidad Panamericana School of Business, and Dr. Ceridwyn King, Purdue University, Indiana, edited A Research Agenda for Brand Management in
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