Full Time Professor
Center for Economics and Business
SNI Level Candidate
Aguascalientes Campus
Area: Market Research, Administration, and Research Methodology.
Contact: imelchor@up.edu.mx
Irery Melchor-Durán holds a Ph.D. in Administrative Sciences, a Master’s degree in Business Administration, and a Bachelor’s degree in Marketing from the Autonomous University of Aguascalientes. During her doctoral studies, she completed a research fellowship at HEC Montreal in Canada and at the Universidad del Rosario in Colombia. Since 2022, she has been working at the Universidad Panamericana Aguascalientes (Mexico), where she is a research professor and head of the entrepreneurship program. She is also a member of the National System of Researchers, Level C (through the National Council of Science and Technology of Mexico). She has experience as a junior consultant in market research, franchising, and brand valuation. She has published articles in scientific journals.
Research Areas: entrepreneurship among college students, the intersection of social issues and entrepreneurship, entrepreneurship and religion, and the entrepreneurial ecosystem.