Communications, Advertising and Public Relations Program
In the Bachelor's Degree in Communication, Advertising and Public Relations, we train professionals with creative, managerial and entrepreneurial vocation, capable of building with ethical and humanistic sense the image of different organisations, companies, public figures, institutions and brands to increase and improve their reputation, successfully managing intangibles based on their knowledge of communication and public relations, as well as developing effective advertising strategies through diversified platforms, meeting the needs of audiences or interest groups.
RVOE
SEP 20200088 dated 26-Feb-2020, 2019 plan, school mode, Guadalajara campus.
ENTRY PROFILE
Our applicants for the Bachelor's degree in Communication, Advertising and Public Relations are people who are interested in and knowledgeable about social trends, the political, economic and cultural environment, as well as written communication for the elaboration of messages.
They also have a strategic mindset, an integrated view of communication, are able to work collaboratively and are able to find opportunities in disruptive contexts. Finally, they are goal-oriented, creative and innovative, and able to establish interpersonal empathy.
GRADUATE PROFILE
Our graduates develop skills for planning content with a strategic mindset, responding to the needs of brands and individuals, as well as the development and evaluation of strategic messages, for the knowledge of the public and the generation of links with the different segments with which they seek to communicate, and finally, they develop creative and innovative skills in the creation of content aimed at forming part of advertising, political, public relations or strategic communication campaigns.
"Studying Communication, Public Relations and Advertising at Universidad Panamericana, helped me to forge pillars to build relationships between organizations, to facilitate communication by establishing strategies to increase positioning, always putting human value first."
Alina Zamudio, class of 2014, Guadalajara campus.
"Studying Communication and Advertising at Universidad Panamericana, gave me the foundation to understand the market and my environment, as well as helping me develop the skills to communicate my ideas effectively in my field of work."
Cecilia Lona, class of 2015, Guadalajara campus.
"Studying Communication, Advertising and Public Relations made me understand the human mind to find the target of its needs and satisfy it with ethical and functional standards; it gave me the tools to take my company to the corresponding market niche and to target products and services to the customers with the highest potential".
Teresa Camarena, class of 2015, Guadalajara campus.
"Having studied Communication at Universidad Panamericana, helped me to develop the appropriate skills to develop myself professionally and planted in me the concern to respond to the needs of our time from my studies, skills and vocation".
Daniel Lárraga, class of 2015, Guadalajara campus.
"Helping my training, reinforcing skills that allow me to excel and confidently face the challenges of today's communication was the focus of my professors, specialists in communication, business and above all human approach".
Dulce Becerra, class of 2016, Guadalajara campus.
"Studying at UP opened my eyes to an unknown environment, starting me on a path that I never thought possible to follow. I understood the importance of information as the main tool to make a social impact with my work, in addition to interacting with professors and classmates who today occupy an important place in my growth as a person".
Scarlet Gómez, class of 2017, Guadalajara campus.
"Studying Advertising and Public Relations at UP, gave me the possibility to learn while developing myself in a real working environment; I also linked my career with its variants to learn from them and contribute not only to my professional growth, but to my integral development as a person and to my impact on society".
Neiva Barajas, class of 2018, Guadalajara campus.
"Studying Communication and Public Relations at UP gave me both personal and professional knowledge and skills to perform in a more efficient and humane way in the working world, as well as the ability to always seek to improve wherever I am.
Génesis Angulo, class of 2018, Guadalajara campus.
"Studying Communication, Advertising and Public Relations gave me the necessary tools to empower and transform ideas into actions and campaigns committed to truth and the development of society".
Alejandra Amezcua, class of 2019, Guadalajara campus.
"Studying Communication, Advertising and Public Relations allowed me to learn about the power of words and relationships. It taught me to be prepared for what's next and that even in the face of a global crisis or pandemic, completely unexpected, the important thing is to care rather than worry".
Patricia Hernández, class of 2019, Guadalajara campus.
"Having studied Communication, Advertising and Public Relations at Universidad Panamericana gave me the necessary tools to develop professionally in the current field of communication. It also taught me the generalized and specialized knowledge of what is now advertising and public relations to apply it effectively."
Gabriela Altamirano, class of 2020, Guadalajara campus.
"I discovered, during my studies, my vocation and what I am most passionate about: I am a lecturer, a TEDX speaker; I give talks and workshops to young people and adults who are looking to enhance their essence and put their talent at the service of others".
Ana Lourdes Ezquerra, class of 2020, Guadalajara campus.
"Studying Communication, Advertising and Public Relations at Universidad Panamericana helped me to exploit my potential and get better tools to achieve my professional, but also personal goal. Even to strengthen the importance of the role I have in the working world as a communicologist."
Ana Torres, class of 2020, Guadalajara campus.
Admissions
