GRADUATE PROFILE

The graduate of the Bachelor's Degree in Administration and Management will have the following knowledge, abilities, attitudes and skills:

Knowledge of:

• Personnel administration and management, as well as strategies to carry out an adequate corporate governance. 
• Company management models depending on the size and organization of the company.
• Development of business plans for the generation of additional value to organisations.
• Marketing bases for the development of advertising campaigns and market research, as well as development of brand positioning and market segmentation plans.
• Finance for resource management, as well as financial analysis for decision making.
• Corporate Governance and Ethics, to bring personal and professional benefits to value-centered business performance.
• Control and Management Information, knowledge that will support the accounting record of operations within the organization. 
• Human Capital, to strengthen the importance of people within the organization, as a key element for the achievement of objectives and their impact on the organization's results.
• The operations area, knowledge of production planning and development within organizations, as well as mathematical tools for resource optimization.
• Business creation and job creation.
• The development of business opportunities and empowerment of existing companies, as well as the development, creation, evaluation and planning of companies that contribute to personal and social welfare.
• The design and implementation of competitive strategies using appropriate information systems and computational tools.
• Promote and maintain a constant spirit of service and personal, group and organizational growth.
• The areas of operations, process analysis, economics, law, human sciences, mathematics and marketing allow for high performance in the administration and management of the company.

Skills for:

• To effectively and efficiently perform the management function in organizations.
• Manage people and guide them based on the mission and objectives of the organizations.
• Exercise leadership based on their capacity for synthesis, vision, conflict management and negotiation.
• Decision making and project evaluation.

Attitudes of:

• Make business decisions with global vision and ethical orientation.
• Approach the task of decision making with a creative attitude and involvement of the people who collaborate in the organization, strengthening teamwork.
• To face current management challenges through strategic thinking with a vision of the future.
• Apply knowledge with a high ethical-humanistic sense, as well as a sense of responsibility and solidarity towards society.

Skills for:

• Manage organizations ethically in national and international environments.
• Strengthen the corporate identity in all work groups through the implementation of integral strategies based on the fulfillment of the company's mission and objectives.
• To guide business actions towards productive growth through effective decision making.
• Design improvement plans for evaluated and functional projects.