Marketing and Data Strategy
Graduates of the Bachelor's Degree in Management and Marketing will design and develop business models, adapting to national and international markets, seeking to provide efficient and competitive responses to the demands and challenges they face, in an environment of ethics and social responsibility.
Main Certifications
This program is nationally accredited by CACECA (Consejo de Acreditación en la Enseñanza de la Contaduría y Administración).
RVOE
871474 , dated 07-Oct-1987.
ENTRY PROFILE
People who are interested in studying Management and Marketing at UP should:
- Be creative.
- To be disruptive leaders with a high sense of social responsibility.
- Be willing to generate changes in the environment, through professional practice based on ethics and innovation.
GRADUATE PROFILE
The graduate of the Bachelor's Degree in Administration and Marketing will have the following knowledge, abilities, attitudes and skills:
Knowledge of:
- The elements that integrate marketing plans focused on industrial, consumer and service products for their functional and profitable management.
- The dimensions of the industry and its particular components that function as a foundation for the design of marketing strategies oriented to create value through competitive advantages.
- The fundamentals for the creation of competitive strategies through the use of information systems and communication technology tools.
Skills for:
- The development of marketing plans focused on the activities of the company's operations.
- The design and application of competitive strategies specific to the dimensions that make up the industrial sectors.
- Professional communication of the needs present in national and international contexts.
- Professional management of information and communication technology tools in administrative and marketing projects.
- The development of skills for the analysis and synthesis of real and present cases in the business area.
- Collaborative participation in work teams for the development of plans to follow up on the objectives set.
- Development of critical thinking and its application in specific management and marketing cases.
Attitudes of:
- Responsibility to participate in the company's own activities and the development of marketing projects.
- Objectivity to plan, design and apply management and marketing strategies in organizations.
- Entrepreneurial and service spirit for the creation of innovative projects in multicultural contexts.
- Initiative to make proposals in the business area based on professional ethics.
- Constant disposition for self-learning in the activities that integrate the administrative and marketing dimension.
- Initiative to participate in business decisions and managerial capacity to carry out actions.
Skills for:
- Implement marketing plans that maximize the company's opportunities.
- Promote the competitiveness of the company to achieve its national and international positioning.
- Strengthen communication in administrative and marketing projects with the implementation of ICT's (Information and Communication Technologies).
- Make business decisions that lead to the achievement of objectives, based on hypothetical situations that allow analyzing areas of opportunity.
- History of culture
- Fundamentals of Calculus
- Strategic Management
- Financial Accounting
- Introduction to Law
- Marketing Fundamentals
- Management Workshop
- Writing and Speaking Workshop
- Person and Society
- Differential and Integral Calculus
- Business Administration
- Human Resources Management
- Control of Financial Information
- Financial Mathematics
- Fundamentals of International Business
- Ethics
- Matrix Algebra
- Cost Analysis
- Introduction to Economic Science
- Commercial Law
- Financial Analysis
- New Product Development and Innovation
- Research Workshop
- Theological Anthropology I
- Probability and Descriptive Statistics
- Development of Personal Competencies
- Budgets Microeconomics
- Labor Law Regulations
- Consumer Psychology
- Technological Tools for Information Management
- Theological Anthropology II
- Inferential Statistics
- Business Creativity
- Qualitative Market Research
- Macroeconomics
- Consumer Behaviour
- Corporate Finance
- Business Internationalization
- Social Philosophy
- Operations Research
- Development of Management Competencies and Professional Practice
- Entrepreneurs
- Quantitative Market Research
- Strategic Product and Price Management
- Financial Evaluation of Investment Projects
- Information Technology
- Man and the Contemporary World
- Operations Management
- Distribution Channel Strategy
- Strategic Sales Management
- Integral Company System
- Elective
- Elective
- Professional Ethics
- Business Analytics Models
- Management Action Analysis
- Advertising Media Planning and Creative Strategy
- Sales Promotion and Direct Marketing
- Elective
- Elective
- Advanced Data Analysis
- Strategic Simulation
- Strategic Marketing Plan
- Applied Marketing Seminar
- Point-of-Purchase Marketing
- Elective
- Elective
"Studying marketing at Universidad Panamericana allowed me to acquire and develop skills such as teamwork, leadership, adaptability, and problem solving that prepared me to enter the working world. It also gave me the opportunity to live international experiences that contributed to my personal and professional growth".
Samanta Cuevas, Generation 2020, Aguascalientes campus.
"I studied marketing because UP gives a double focus to the area of administration, which is basic for any business. The professors share their knowledge with you, and they really enrich your professional and working life. It's incredible the recognition that UP has nationally and around the world."
Denisse Randolph Guerra, class of 2014, Aguascalientes campus.
"I appreciate the quality of the professors and the staff that work there; each and every one of them tucks you in from the first moment you arrive, in a personalized way. In addition, the career stands out for its academic excellence, with professors of high human and professional quality. You also have the opportunity to do exchanges abroad".
Fernando Cruz Campos, class of 2020, Aguascalientes campus.
Admissions
