Bachelor's Degree in Management and Marketing
We are a career that provides the necessary marketing techniques and tools for the commercialisation of products and services, through the design and execution of strategies based on knowledge of the market and the most relevant trends.
We seek to make a positive impact, influencing a new way of doing business through marketing and commercial strategy, through our graduates and their training in ethics and sustainability.
One of the main advantages of studying this degree at the UP is that, in addition to improving your knowledge of marketing and its tools, you will also be able to have a broader vision of the business area in order to develop comprehensive and feasible strategies.
RVOE
871474 , dated 07-Oct-1987.
ENTRY PROFILE
People passionate about strategy, about the world behind brands, products and how to sell them; creative, analytical, with a managerial approach, very connected to trends.
- Entrepreneurial and service spirit.
- Creativity and a taste for innovation.
- Technology skills.
- Communication skills and language skills.
GRADUATE PROFILE
People with the ability to develop cost-effective and creative marketing plans and strategies, considering each of the areas of relevance for their elaboration. You will apply what you have learnt as:
- The elements of marketing plans focused on industrial, consumer and service products for functional and profitable product management.
- The fundamentals of creating competitive strategies
- The design and application of competitive strategies, specific to the dimensions that make up the industrial sectors.
- Developing skills for the analysis and synthesis of real cases
- Objectivity to plan, design and implement management and marketing strategies
- Implement marketing plans that maximise the company's opportunities.
- To boost competitiveness and strengthen communication in administrative and marketing projects with the implementation of ICTs.
"Studying marketing at Universidad Panamericana allowed me to acquire and develop skills such as teamwork, leadership, adaptability, and problem solving that prepared me to enter the working world. It also gave me the opportunity to live international experiences that contributed to my personal and professional growth".
Samanta Cuevas, Generation 2020, Aguascalientes campus.
"I studied marketing because UP gives a double focus to the area of management, which is basic for any business. The professors share their knowledge with you, and they really enrich your professional and working life. It's incredible the recognition UP has nationally and around the world.
Denisse Randolph Guerra, class of 2014, Aguascalientes campus.
"I appreciate the quality of the professors and the staff working there; each and every one of them is there for you from the first moment you arrive, in a personalised way. In addition, the course stands out for its academic excellence, with professors of high human and professional quality. You also have the opportunity to do exchanges abroad.
Fernando Cruz Campos, class of 2020, Aguascalientes campus.
Admissions
