Bachelor's Degree in Marketing and Data Strategy
In the Bachelor's Degree in Marketing and Data Strategy at Universidad Panamericana Guadalajara we train professionals who are experts in the use of marketing techniques and tools to create and commercialize products, services and experiences that generate value for the consumer.
Our program develops analytical and creative skills in our students, enabling them to live in the real world of marketing and business throughout their university career, with a human and sustainable approach. We seek to combine the pillars of marketing with a solid management foundation, providing a managerial vision to develop comprehensive strategies.
Main Certifications
This program has the following certifications:
CACECA
Consejo de Acreditación de Ciencias Administrativas, Contables y Afines is the most recognized agency specialized in the Economic-Administrative area worldwide. In its more than 24 years of experience, it has accredited more than 2,000 academic programs, and has consolidated valuable alliances and partnerships with organizations that share the interest of improving the quality of education in Mexico.
ASPROMER
It is an association created by and exclusively for technology programs, undergraduate and postgraduate in marketing throughout Colombia; being the associated programs and their directors the representatives before the association.
With clear and defined objectives to promote the proper development of the discipline of marketing at the academic level and also to generate a greater relevance of the profession in the labor market.
RVOE
Bachelor's degree program with recognition of official validity of studies (RVOE) from the Secretariat of Public Education (SEP) number 871474 / 07-Oct-1987 school-based modality.
ENTRY PROFILE
The Bachelor's degree in Management and Marketing is for you if:
- You have a strategic vision and a managerial approach
- Your personality is creative and persuasive
- You are connected to trends
- You are passionate about the world behind brands, products, services and experiences.
- It makes it easier for you to work in a team
- You have a focus on results and high analytical skills.
GRADUATE PROFILE
A graduate of the Bachelor's Degree in Management and Marketing is capable of:
- Develop cost-effective marketing strategies and plans for consumer and industrial products, services and experiences, taking into account all relevant areas of the company.
- Handle different marketing functions, such as: digital marketing, advertising, sales promotion, branding, merchandising, international marketing, among others.
- Timely detection of the needs of all types of markets, transforming information into products, services and experiences with high added value.
- Determining and realizing marketing budgets
- Creating value and sustaining a competitive advantage within a brand
- History of Culture
- Writing and Speaking Workshop
- Strategic Management
- Financial Accounting
- Introduction to Law
- Fundamentals of Calculus
- Marketing Fundamentals
- Marketing Workshop
- Person and Society
- Business Administration
- Control of Financial Information
- Human Resources Management
- Financial Mathematics
- Differential and Integral Calculus
- Fundamentals of International Business
- Ethics
- Research Workshop
- Cost Analysis
- Commercial Law
- Introduction to Economic Science
- Financial Analysis
- Matrix Algebra
- New Product Development and Innovation
- Theological Anthropology I
- Budgets
- Labor Law Regulations
- Microeconomics
- Technological tools for information management
- Probability and Descriptive Statistics
- Development of Personal Competencies
- Consumer Psychology
- Theological Anthropology II
- Macroeconomics
- Corporate Finance
- Inferential Statistics
- Business Creativity
- Business Internationalization
- Consumer Behaviour
- Qualitative Market Research
- Social Philosophy
- Operations Research
- Entrepreneurs
- Development of Management Competencies and Professional Practice
- Financial Evaluation of Investment Projects
- Information Technology
- Quantitative Market Research
- Strategic Product and Price Management
- Man and the Contemporary World
- Operations Management
- Integral Company System
- Strategic Sales Management
- Distribution Channel Strategy
- Elective I
- Elective II
- Professional Ethics
- Management Action Analysis
- Business Analytics Models
- Strategic advertising, media planning and creativity
- Sales Promotion and Direct Marketing
- Elective III
- Elective IV
- Strategic Simulation
- Advanced Data Analysis
- Strategic Marketing Plan
- Applied Marketing Seminar
- Point-of-Purchase Marketing
- Elective V
- Elective VI
- Digital Marketing
- Brand Management and Architecture
- Marketing and Sustainability Trends
- Services Marketing
- Relationship Marketing
- Category Management
- Geomarketing
- Intellectual Property
We also have an exclusive program with LUISS Business School (Rome, Italy), to pursue a master's degree at this institution in conjunction with the Bachelor's degree in Management and Marketing.
International competitions and events
- International trip to Disneyworld Orlando and Universal Studios.
- We participated in the Lazaridis International Case Conference of the LAZARIDIS School of Business & Economics
- We participated in FEP. International Case Competition of the University of Porto, Portugal.
We have participated in different contests such as:
- Harvard International Consulting Competition (as semifinalists)
- Hong Kong University - HSBC Case Competition (being the only Latin American university)
- Marketing Analytics Summit at Wake Forest University (3rd place winners)
Internships
International summer internships:
- The Walt Disney Company - internship in merchandising and services marketing
Complete information to the promotion area More Information >
"Thanks to my degree in marketing, I understood both the local and global business landscape, and I learned to understand every situation with a humanistic and value-based approach".
Juan Manuel Martínez, class of 2004-2009, Guadalajara campus.
"By studying Management and Marketing at Universidad Panamericana I learned to develop strategic and communication skills, with a humanistic vision. In addition, I enjoyed every international experience that was presented to me achieving the development of my professional training".
Alejandra S. Bátiz, class of 2017, Guadalajara campus.
"By studying marketing I was able to develop different points of view, understanding that besides being a sales issue, it is also necessary in the development of strategies for companies. In addition, I learned to listen and understand the needs of consumers in order to offer profitable value propositions.
Irma Sofía Cisneros, class of 2019, Guadalajara campus.
"Studying Management and Marketing at Universidad Panamericana taught me to develop my analytical skills and experience my creativity. Thanks to this, I was able to use the tools to innovate and achieve objectives in the companies where I have worked".
Olga Peraza, class of 2018, Guadalajara campus.
"By studying Management and Marketing at Universidad Panamericana I was able to develop a practical business perspective. Thanks to my knowledge, I learned about the driving force behind business and with analytical skills I have been able to identify opportunities in the current and future environment."
David Puente, class of 2004-2008, Guadalajara campus.
"By studying at Universidad Panamericana I gained a solid foundation in marketing, but I also learned to know and master business areas in order to develop myself in the professional world. Thanks to university life, I grew my network of contacts and have learned from every person I meet."
Francisco López García, class of 2017, Guadalajara campus.
"By studying at Universidad Panamericana I was able to train professionally and prepare myself for the future with its challenges. My professors constantly challenged me to discover and develop my capabilities in order to achieve my goals. Without a doubt, it has been the best educational experience I have ever had."
Paco Gómez, class of 2004, Guadalajara campus.
"By studying at Universidad Panamericana I achieved my professional goals, contributing to the business world at an international level. Thanks to the excellent professors and faculty members, I learned a lot by gathering experience and values that accompany me day by day."
Brenda C. González, class of 1997, Guadalajara campus.
"By studying at Universidad Panamericana I was able to clarify my development and execution of marketing strategies. In addition, by acquiring my knowledge I put it into practice in small and transnational companies, leaders in marketing. At the university, I formed my network of contacts with colleagues and professors, from whom I continue to learn."
José Aispuro Borbolla, class of 1993-1997, Guadalajara campus.
Admissions
