Bachelor's Degree in Management and Marketing
Every sale starts with a marketing strategy. Combining your analytical skills and creative thinking, our Marketing and Management degree will prepare you to develop consumer-centric strategies that enable brands to position themselves in the consumer's mind and win at the point of sale.
You will also enhance your creativity and strategy through:
- Marketing Challenges in which you will help brands such as Colgate, MINI, Grisi to solve market challenges.
- Marketing Experience Days where you will visit sites at the forefront of new product development and testing, as well as consumer insight through neuromarketing techniques.
- Speakers who will share the latest trends in the world of marketing.
In addition, you will be able to get certified in digital marketing tools such as Google Adwords, Google Analytics, Inbound Marketing, Digital Garage and Facebook Blueprint, through the Digital Advertising and Interactive Marketing Accreditation.
The combination of Management and Marketing positions you as a strategist capable of translating consumer needs into high impact brands in the world of business:
- Digital Marketing
- Neuromarketing
- Sports Marketing
- Fashion Marketing
- Political Marketing
- Social Marketing
The field of work of our bachelor's degree covers:
- Digital marketing
- Brand management
- Neuromarketing
- Market research
- Trade marketing
- Category management
- Product development
- Sales
- Advertising
- Brand consultancy
- Own enterprise (entrepreneurship)
In addition, our program focuses on the human and ethical factor of Universidad Panamericana, so these two points will be central to your career.
RVOE
RVOE SEP 934496 dated 12/30/1993, plan 2017, school-based modality, Augusto Rodín campus.
ENTRY PROFILE
As an applicant to the Bachelor's degree in Management and Marketing you will need to have the following attributes:
- Leaders seeking to position themselves as agents of change.
- Creatives passionate about creating a positive impact on the market.
- People interested in technology and the use of data to create business strategies.
- Entrepreneurs eager to turn consumer needs into high-impact products and services.
GRADUATE PROFILE
A graduate of the Bachelor's Degree in Management and Marketing is able to:
- Fully manage the administrative and commercial areas of a corporate, start-up or social enterprise.
- Develop and implement innovative and high-impact strategies within and outside the organisation.
- Create disruptive business models focused on solving problems and satisfying market needs.
- Make decisions based on their economic and social impact, with the person at the centre of the whole ecosystem.
- To be an agent of change, responsible for the profitability of the company.
"I was a fan of how from day one we were told, "it's going to be hard and it's going to be hard work, but you are here preparing not just for a job but for life" and today I look back and that training has been a fundamental part of what I have achieved as a professional and what I am as a person.
Ricardo Muñoz, 2002-2006
"UP was amazing for me, in terms of academic learning as well as professional opportunities. The combination of theoretical classes coupled with the great practical experience of the professors gives you the skills you need to face the real world."
Jose Galvez, 2005 -2009
"I was a fan of how from day one we were told, "it's going to be hard and it's going to be hard work, but you are here preparing not just for a job but for life" and today I look back and that training has been a fundamental part of what I have achieved as a professional and who I am as a person.
Rodrigo Sandoval, 1998-2002
"Studying a career is one of the most important decisions in life and choosing UP was a great choice. The academic level, recognition and human quality at UP is undoubtedly something that makes it the best university in Mexico".
Luis Cetina, 2015-2019
"Without a doubt, studying Marketing at UP is to be next to the best and most interesting professors in Mexico. Every class is a unique experience!
Ana María Carretero, 2014-2018
"What I liked most about being a UP marketer is having the opportunity to have competitions every semester with different companies that allow you to get involved in the professional world, putting theory into practice."
"I learned during my studies that knowledge can come from a book, but values, ethics and personal development come from a great university, with professors who guide you every day to become a better professional, but above all, a better human being.
"What I liked most about all my classes was the quality of the professors I met, each one educating me from an ethical and professional perspective, always with time and willingness to help me. During each semester I felt a great support at all times".
Mariana González Páez, 2016-2020
"The training that one has at UP is focused on the positive impact on society, a constant balance that seeks to develop people with values and professional excellence. Several years after my graduation, this is something that I am still grateful for and that reaffirms my decision to have studied at UP".
Gabriel Alonso Von Barhalis, 2013-2017
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