She earned her PhD with Summa Cum Laude honors from the Universitat Politècnica
de València. She holds a Master’s degree in Strategic Marketing and a Bachelor’s degree in Business Administration and
Marketing from the Universidad Panamericana, where she serves as a Professor
and Researcher at the School of Economics and Business.
A consultant specializing in market research and the application of neuroscientific techniques, she has
led more than 500 projects in Latin America over the course of more than two decades of
professional experience. She has been a speaker, contributor, and guest lecturer at more than
a dozen academic institutions in the Americas and Europe.
He was a member of the Editorial Board for the Business section of the newspaper Mural (Grupo Reforma) and serves on the scientific committee of indexed academic journals. Among his recent publications, the following stands out: "A Comparative Analysis of Color–Emotion Associations in 16–88-Year-Old Adults from 31 Countries,", an article published in the scientific journal *British Journal of Psychology*.
Research Areas
- Consumer Neuroscience
- Multisensory perception
- Decision-Making Processes