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She obtained her PhD degree with Summa Cum Laude distinction from the Universitat Politècnica
de València. She holds a Master's Degree in Strategic Marketing and a Bachelor's Degree in Administration and
Marketing from the Universidad Panamericana, where she is a Professor
Researcher in the School of Economics and Business Administration. Consultant
specialist in market research and in the application of neuroscientific techniques, she has
led more than 500 projects in Latin America over more than two decades of professional career
. She has been a lecturer, collaborator and guest professor in more than
a dozen academic institutions in America and Europe. She was a member of the Editorial Board
of the Business section of the newspaper Mural (Grupo Reforma) and is a member of the
scientific committee of indexed academic journals. His recent publications
include A comparative analysis of color-emotion associations in 16-88-year-old adults
from 31 countries, an article published in the British Journal of Psychology.