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Faculty: Faculty of Economic and Business Sciences

SNI Level: I

Campus: Mexico

Area: Internal Branding and Brand Management

Contact: emurillo@up.edu.mx

UP Categorization: Senior Researcher C

Professor Enrique Murillo Othón holds a degree in Actuarial Science from UNAM and a master's degree in Information Technology Management from ITESM. He holds a master's degree in Research Methods for the Social Sciences and a PhD in Management from the University of Bradford in England. He later completed a postdoctoral program in Organizational Behavior at Tulane University, and a research sabbatical at Temple University in Philadelphia. He joined the Faculty of Economics and Business at Universidad Panamericana in 2018, where he is currently Professor of Marketing and Researcher C. He is also a member of the National System of Researchers, level 1. He has published in scientific journals in the first quartile of Scopus, such as Journal of Service Management, International Journal of Contemporary Hospitality Management, Journal of Product and Brand Management and Journal of Business Research. His line of research is internal branding.