Professor Enrique Murillo Othón holds a degree in Actuarial Science from UNAM and a master’s degree in Information Technology Management from ITESM. He also holds a master’s degree in Research Methods for the Social Sciences and a PhD in Management from the University of Bradford in England. He subsequently completed a postdoctoral program in Organizational Behavior at Tulane University and spent a research sabbatical at Temple University in Philadelphia. In 2018, he joined the School of Economics and Business at the National Autonomous University of Mexico ( Universidad Panamericana), where he is currently a professor of Marketing and a Tenured Researcher (Level C). He is also a Level 1 member of the National System of Researchers. He has published in Scopus first-quartile scientific journals, such as the *Journal of Service Management*, the *International Journal of Contemporary Hospitality Management*, the *Journal of Product and Brand Management*, and the *Journal of Business Research*.
Research Areas
- Internal Branding
- Brand Management