Professor and researcher at the Universidad Panamericana , Guadalajara Universidad Panamericana . His research focuses on business strategy and value creation. He teaches courses on value creation and innovation in business models in various master’s programs, as well as strategic theory—with a specialization in strategy and digital transformation—in the doctoral program at the School of Economics and Business.
He currently serves as the director of graduate programs at this school.
Member of the National System of Researchers, Level 1. Co-author of the book Opportunities for Innovation and Sustainability in the Avocado and Avocado Derivatives Value Chain in Jalisco and Michoacán, Mexico, CIATEJ/Antonio Narro Autonomous Agrarian University, as well as various articles in scientific journals. He provides consulting services to companies and serves on the editorial board of the journal Scientia et PRAXIS.