Facultad: Facultad de Empresariales

Mtra. Ma Guadalupe Romo Calvillo

Full Time Professor

School of Economics and Business Administration

Aguascalientes Campus

Area: Economics

Contact: mgromo@up.edu.mx

She is currently studying for a PhD in Management at Universidad Intercontinental.
She holds a Master's Degree in Investment Project Evaluation and Management from Universidad Panamericana Campus Aguascalientes.
Specialist in Finance and Specialist in Philosophical Anthropology from the same University.
She holds a degree in Economics from the Universidad Autónoma de Aguascalientes.
She worked at Banco Nacional de México as an account executive and was in the academic direction of the Colegio Latinoamericano de Educación Avanzada.
She was Academic Coordinator of Graduate Studies and currently holds the position of Head of Graduate Studies Academy in the School of Business Administration at Universidad Panamericana.
As a professor she has taught Microeconomics, Macroeconomics, History of Economic Thought and Introduction to Economics.

Ms. Claudia Lara Luévano

Academic Coordinator

School of Economics and Business Administration

Aguascalientes Campus

Area: Didactics, teacher training, teacher evaluation, coordination of academic processes.

Contact: claral@up.edu.mx

Claudia has a Master's degree in Higher Education, a specialist in Philosophical Anthropology and Ethics and a Bachelor's degree in Pedagogy from Universidad Panamericana campus Aguascalientes.

In addition to extensive teaching experience at the undergraduate level, she specializes in teacher training, education and evaluation. She is a workshop leader, lecturer and instructional designer at the higher education level.

Within the Universidad Panamericana she has held various positions as head of academies both in the School of Pedagogy and in the School of Economics and Business, where she currently serves as Academic Coordinator.

Jennifer Guadalupe García Martínez

Full-time Professor

Business School

Aguascalientes Campus

Area: International Business

Contact: jggarcia@up.edu.mx

Jennifer García is a graduate of Universidad Panamericana campus Aguascalientes with a degree in Management and International Business. She worked at It- Seekers (Sourcing and technology) as an auditor, where she obtained a certification in CMM for Services + SSD Level 3, in November 2016.

He completed a certification in CAPM (Project manager) for the implementation of strategies at Universidad Panamericana. In 2019 he took a Diploma in Management, innovation and new businesses, at CUOA Business School in the country of Italy.

Currently, she is working at the School of Economics and Business Administration as Director of the International Business Degree.

Dr. Norma Julieta Jiménez Cruz

Full-time Professor

School of Economics and Business Administration

Aguascalientes Campus

Area: Research and Communication

Contact: jjimenez@up.edu.mx

She holds a PhD in Social Sciences and Humanities from the Universidad Autónoma de Aguascalientes (UAA). Her line of research is: institutions, processes and actors in higher education. She studied a Bachelor's and Master's degree in Pedagogy at the National Autonomous University of Mexico (UNAM). He completed a specialization in Ethics and Anthropology at Universidad Panamericana, Bonaterra campus.
She has more than 30 years of teaching experience at the higher education level, both at UNAM and Universidad Panamericana at the undergraduate, master's and doctoral levels. His areas of teaching expertise are educational planning, methodology and research seminars and thesis, educational evaluation, educational legislation, curriculum design, educational policies and pedagogical theory.

She is an expert in evaluation and accreditation in higher education, both institutional and program evaluation. She is an evaluator for national and international organizations such as FIMPES, CACECA, CEPPE, CIEES and SINAES.

Since March 2018, she has served as Research Secretary and full-time professor-researcher at the School of Business and Economics. From January 2016 to March 2018, she was Academic Secretary of the same School. She also held various positions in the same UP campus Mexico and Aguascalientes.

His research interests are: institutions, processes and actors in higher education, evaluation and accreditation, and learning outcomes.

Full Time Professor

Center for Economics and Business

SNI Level Candidate

Aguascalientes Campus

Area: Market Research, Administration, and Research Methodology.

Contact: imelchor@up.edu.mx

Irery Melchor-Durán holds a Ph.D. in Administrative Sciences, a Master’s degree in Business Administration, and a Bachelor’s degree in Marketing from the Autonomous University of Aguascalientes. During her doctoral studies, she completed a research fellowship at HEC Montreal in Canada and at the Universidad del Rosario in Colombia. Since 2022, she has been working at the Universidad Panamericana Aguascalientes (Mexico), where she is a research professor and head of the entrepreneurship program. She is also a member of the National System of Researchers, Level C (through the National Council of Science and Technology of Mexico). She has experience as a junior consultant in market research, franchising, and brand valuation. She has published articles in scientific journals.

Research Areas: entrepreneurship among college students, the intersection of social issues and entrepreneurship, entrepreneurship and religion, and the entrepreneurial ecosystem.

Dr. Aura Andrea Díaz Duarte

Full-time Professor

Business School

Aguascalientes Campus

Area: Marketing and Administration

Contact: aadiaz@up.edu.mx

D. in Administrative Sciences obtaining the degree with SUMMA CUM LAUDE, Master in Administration with emphasis in Organizational Management with Honorable Mention and Bachelor in Marketing.

Currently, he is developing a Post-doctorate in Circular Economy, Sustainable Marketing and Eco-innovation at the Centro de Investigación y Docencia Económicas (CIDE) Central Region.

With years of teaching experience, Aura has been a professor at the undergraduate and graduate levels. She is a member of the National System of Researchers at Candidate level and has published several book chapters and articles in indexed journals.

Currently, she is the Head of the Business, Law, IT and Softskills Academy at the School of Economics and Business at Universidad Panamericana, Campus Aguascalientes.