Zapopan, Jalisco; October 07, 2024. After the Entrepreneurial Fair, the donation of the the presentation of the donation from Empresariales to Construye UP, in the Panamerican Classroom of the Universidad Panamericana Guadalajara campus, with the presence of prominent university and academic authorities.
Authorities present at the event
The event was attended by MIB. Miriam Peñuñuri Soto, Director of University Life; Dr. Francisco López Torres, Dean of the School of Economics and Business Administration; Ms. Ekatherine Acosta Demerutis, Head of Social Commitment; Dr. Jacqueline Yvette Sánchez García, Head of the Marketing Academy; and MIB.José Carlos Rivera, Academic Secretary of the School of Economics and Business Administration.
The Business Fair and its impact on students
During his speech, Dr. Francisco López Dr. Francisco López emphasized the importance of the Entrepreneurial Fair (FEMP) as a unique opportunity for the students of the New Product Development and Innovation (DINP) course, who have the experience of creating and managing their own businesses. experience of creating and managing their own businesses, facing real challenges in the business world. In this edition, they focused on the food sector, developing innovative solutions that not only seek to be innovative solutions that not only seek to be profitable, but also sustainable.
Key objectives for students
The students of the subject of Development and Innovation of New Products (DINP) applied their knowledge to design innovative and commercially viable products, integrating key aspects such as commercial, financial and ethical management.The students applied their knowledge to design innovative and commercially viable products, integrating key aspects such as commercial, financial and ethical management. Throughout the project, essential skills such as creativity, decision making, decision creativity, decision making, problem solving and teamwork. and teamwork.
Commitment to sustainability
In addition, the teams presented business proposals with a sustainable approach, incorporating practices such as the use of ecological materials and recycling processes, highlighting their commitment to the environment.
Recognition of student talent
For her part, Dr. Jacqueline Dr. Jacqueline Sánchez highlighted the talent, creativity and innovative spirit of the 76 participating students, organized into 12 teams. The proposals submitted were evaluated by a panel composed of 30 synods of industry experts and professors. Among the winning teams were:
- Best Packaging: Boneless Prime, for a creative and functional design.
- Best Value Proposition: Yuzu, for a practical and accessible product.
- Best Booth: El Submarino, for its space that transmitted the essence of its brand.
- Higher profitability: Frosty Bites, due to its efficient cost and sales management.
Finally, Dr. Sanchez thanked all those involved and stressed the importance of fostering an entrepreneurial spirit in students that considers the social and environmental impact of their projects. that considers the social and environmental impact of their projects.
