Zapopan, Jalisco; October 23, 2026.— In a joint effort to strengthen the strategic partnership between Mexico’s education sector and the business community, the Universidad Panamericana ’s Guadalajara campus and Casa Madero signed a framework agreement for collaboration.
The agreement aims to enhance students' well-rounded education, advance applied research, and promote knowledge transfer, while opening up new opportunities for professional internships, applied research, and experiences related to the hospitality industry.
The partnership combines the academic excellence and scientific rigor of Universidad Panamericana with the more than 425-year history of Casa Madero, the oldest winery in the Americas and a leader in management, competitiveness, and transgenerational governance.
The signing was followed by a formal luncheon at the Rector's Office and a strategic networking wine tasting, which brought together executives and deans from the Guadalajara Campus to kick off this collaboration.
Promoting Innovation, Research, and Hospitality
The agreement outlines various areas of collaboration that will help align university education with the needs of the business sector. Among its main focuses are:
● Comprehensive training and professional placements: Access to high-level internship programs for students in real-world settings within the agro-industrial and commercial sectors.
● Applied research and scientific projects: Development of case studies, joint publications, and research projects focused on business and industrial development.
● Hospitality, Enology, and Gastronomy: A strategic area of academic collaboration with the School of Business in Hospitality and Food (ENHOA), focused on developing leadership, enology, and senior management skills in the gastronomy and tourism industries.
● Study of Family Businesses: Through the Bachelor’s Degree in Family Business Administration and Management (ADEF), the agreement will serve as a living laboratory for analyzing the significance and professionalization of family businesses in Mexico.
A Day of Celebration and Institutional Synergy
The agreement was signed in the Garciarce Room at the Rector’s Office, with Dr. Carlos López Hernández, academic vice president of the Universidad Panamericana, and Mauricio Schulz Givaudan, commercial director of Casa Madero, in attendance.
The following individuals served as witnesses of honor : Dr. Francisco López Torres, dean of the School of Economics and Business; Antonio Hemuda Jorge, M.A., dean of the School of Hospitality; and Diego Hernández Ávalos, B.A., key account manager at Casa Madero.
This was followed by the Launch and Strategic Partnership Tasting and Pairing Event, a gathering aimed at presenting the scope of the agreement and exploring potential collaborative initiatives with the heads of various departments, schools, and deans’ offices at the Guadalajara campus.
During the event, deans and directors, along with representatives from strategic areas such as Institutional Development, University Life, and Campus Administration, discussed the initial steps for developing multidisciplinary projects through this partnership.
University-Business Partnerships to Strengthen Vocational Training
The partnership between the School of Business and Management ( Universidad Panamericana ) and Casa Madero aims to expose students to the challenges and opportunities of the business world through professional experiences, applied research, and projects related to various areas of the industry.
Furthermore, the agreement opens up opportunities for the participating schools and colleges to develop initiatives that link their academic expertise with the needs of organizations, thereby fostering the exchange of experiences between the university community and the business sector.
