Zapopan, Jalisco, April 7, 2025In its commitment to promote comprehensive education and strengthen the link with the business sector, Universidad Panamericana Universidad Panamericana Guadalajara campus announced a strategic alliance with Subaru Guadalajarathe prestigious automotive brand that will be, from now on, official sponsor of university sporting events on the Guadalajara campus. on the Guadalajara campus.
The presentation event brought together academic authorities and representatives of Subaru to formalize this collaboration that will boost sports initiatives, promote student welfare and expand the visibility of the brand within a strategic university environment.
Subaru Guadalajara, new strategic ally of the UP
The Andrea García VázquezAndrea García Vázquez, liaison coordinator, welcomed the attendees and emphasized the importance of collaborating with companies whose values coincide with the university's principles.
"At Universidad Panamericana we believe in the importance of establishing synergies with companies that, like Subaru, drive the integral development of our community. Today we celebrate with enthusiasm the mutual trust that unites us, an alliance that will strengthen our initiatives." he said.
This signing took place at the Rectory building of the Guadalajara Campus of the Universidad Panamericana on March 25.
With this alliance, Subaru Guadalajara is incorporated as an official sponsor of institutional sporting events, providing direct support to the training of students.events, providing direct support to the training of students, studentsi and the community in general through sports.
A collaboration that boosts the academy-industry linkage
During his participation, Dr. Rafael Hernández Dr. Rafael HernándezDirector of Institutional Development of Universidad Panamericana, emphasized the importance of maintaining strong relationships with leading companies.
"Since its origins, the Universidad Panamericana has worked hand in hand with the business sector to design relevant educational programs.. These types of synergies benefit both the university community and the companies, allowing the development of initiatives that positively impact both parties"he said.
The vision of Subaru Guadalajara
On behalf of the automotive company, Carlos GudiñoCEO of Subaru Guadalajara, shared the strategy behind this collaboration: "The objective of Subaru Guadalajara is to strengthen its presence in the Mexican market, especially in Jalisco.Subaru Guadalajara's objective is to strengthen its presence in the Mexican market, especially in Jalisco".
"Through this alliance with the Universidad Panamericana, we seek to reach out to new generations and promote the recognition of our brand in a highly competitive sector."he added.
Subaru stands out for its reliability and for having one of the highest loyalty rates in the North American market, with 62% of its customers returning to choose the Subaru brand. 62% of its customers choose the brand again.. This positioning strategy, now with a university focus, seeks to replicate that success in Mexico.
The impact on university sporting events
Mtro. Alvaro Castañeda Ibarra, sports director of the Universidad Panamericana, highlighted how this alliance has already had a positive impact on key events such as the golf tournament held at Club Atlas, where Subaru exhibited four of its flagship models.
"Subaru's support in events such as the golf tournament held at Club Atlas has been fundamental. The brand's presence with four vehicles at the event generated great synergy and elevated the participants' experience,", he pointed out.
In addition, he highlighted how the golf boom in Guadalajara represents an excellent platform for Subaru to connect with new audiences, while consolidating its position as a strategic ally in the promotion of comprehensive university education.
Recognition of collaborative work
At the close of the event, the Andrea García thanked all the teams involved in making this collaboration a reality, giving special recognition to Oscar Lopez VillaseñorDirector of Fleets and Corporate of Subaru Guadalajara, and to Gaby FernándezMarketing Manager Marketingfor their constant commitment.
With this union, the Universidad Panamericana and Subaru Guadalajara strengthen a platform for collaboration between academia and industry, reaffirming their joint commitment to sports, excellence and the development of new generations.
Learn more about the university at: https://www.up.edu.mx/sobre-la-universidad-fundamentos-y-valores/
