Zapopan, Jalisco, April 7, 2025.— As part of its commitment to promoting a well-rounded education and strengthening ties with the business sector, the Universidad Panamericana Guadalajara campus announced a strategic partnership with Subaru Guadalajara, a prestigious automotive brand that will, from now on, be the official sponsor of university sporting events on the Guadalajara campus.
The launch event brought together academic officials and Subaru representatives to formalize this partnership, which will support sports initiatives, promote student well-being, and increase the brand’s visibility within a strategic university setting.
Subaru Guadalajara, UP's New Strategic Partner
Ms. Andrea García Vázquez, B.A., outreach coordinator, emphasized during her welcome address to attendees the importance of collaborating with companies whose values align with the university’s principles.
“At the Universidad Panamericana , we believe in the importance of building partnerships with companies that, like Subaru, promote the comprehensive development of our community. “Today we enthusiastically celebrate the mutual trust that unites us—a partnership that will strengthen our initiatives,” he said.
The signing ceremony took place at the Rector's Office building on the Guadalajara Campus of the National Autonomous University of Mexico ( Universidad Panamericana ) on March 25.
Through this partnership, Subaru Guadalajara becomes an official sponsor of the university’s sporting events, providing direct support for the training of students, students, and the community at large through sports.
A partnership that fosters collaboration between academia and industry
During his presentation, the Dr. Rafael Hernández, director of Institutional Development at the Universidad Panamericana, emphasized the importance of maintaining strong relationships with leading companies.
“Since its inception, the Universidad Panamericana has worked closely with the business sector to design relevant educational programs. These types of synergies benefit both the university community and businesses, enabling the development of initiatives that have a positive impact on both parties”, he noted.
Subaru Guadalajara's Vision
On behalf of the automaker, Carlos Gudiño, CEO of Subaru Guadalajara, shared the strategy behind this collaboration: “Subaru Guadalajara’s goal is to strengthen its presence in the Mexican market, especially in Jalisco.”
“Through this partnership with the Universidad Panamericana, we aim to reach new generations and build brand awareness in a highly competitive sector”, he added.
Subaru stands out for its reliability and for having one of the highest customer loyalty rates in the North American market, where 62% of its customers choose the brand again. This positioning strategy, now with a college-focused approach, aims to replicate that success in Mexico.
The Impact on College Sports Events
Álvaro Castañeda Ibarra, sports director of the Mexican Golf Federation ( Universidad Panamericana), highlighted how this partnership has already had a positive impact on key events such as the golf tournament held at Club Atlas, where Subaru showcased four of its flagship models.
“Subaru’s support for events such as the golf tournament held at Club Atlas has been essential. The brand’s presence at the event—with four vehicles—created great synergy and enhanced the participants’ experience,”, he said.
He also highlighted how the boom in golf in Guadalajara provides an excellent platform for Subaru to connect with new audiences, while establishing itself as a strategic partner in promoting a well-rounded university education.
Recognition of Collaborative Work
At the conclusion of the event, the Andrea García, Esq. thanked all the teams involved in making this collaboration a reality, giving special recognition to Óscar López Villaseñor, Director of Fleet and Corporate Sales at Subaru Guadalajara, and Gaby Fernández, manager of Marketing, for their ongoing commitment.
Through this partnership, the University of Guadalajara ( Universidad Panamericana ) and Subaru Guadalajara are strengthening a platform for collaboration between academia and industry, reaffirming their shared commitment to sports, excellence, and the development of future generations.
Learn more about the university at: https://www.up.edu.mx/sobre-la-universidad-fundamentos-y-valores/
