Universidad Panamericana | 3rd Edition of the Business and Management Case Competition
3rd Edition of the Business and Management Case Competition

ZAPOPAN, Jalisco; November 06, 2023.- The Universidad Panamericana Campus Guadalajara hosted the third Business and Management Case Competition (BMCC), organized by the School of BusinessThe event brought together renowned national and international universities.

Business and Management Case Competition

The Business and Management Case Competition is a competition in the case method where students take the role of consultants, working on a case of a real company and have to generate a proposed solution.

It should be noted that in Mexico and Latin America, Universidad Panamericana campus Guadalajara is the only university in Mexico and Latin America that carries out this competition, this being the third edition.

3rd Edition of the Business and Management Case Competition

Growth of the competition

Compared to last year's edition, the BMCC increased from 12 to 16 participating universities, including: the University of Washington, USA; the Chinese University of Hong Kong, China; HEC University of Montréal, Canada; and IE Business School, Spain. Each university was attended by 4 students.

In addition, there were 45 judges, who helped to score and provide feedback on the solution proposals of each group of competing students from the 16 universities.

Regarding the Panamericana event staff, who are students and ambassadors, almost 60 people were involved in the logistics of the event.


In this year's BMCC, we worked with 3 cases. The first was from the company Chopo, the second was from Calaverandia and the third was from Club Deportivo Guadalajara (Chivas).

3rd Edition of the Business and Management Case Competition

Calendar of the week

The BMCC managed to create a combination within the professional and academic theme with cultural enrichment, because, on the first day during the morning the competitors presented their presentations and in the afternoon they were taken to Tlaquepaque; on the second day, they went to do the second case at IPADE and from there they went to the Chivas stadium, which was one of the cases; On the third day they visited Tequila and in the evening they went to Calaverandia, which was another of the cases; on the fourth day the competitors worked all day on their case and the coaches took the opportunity to visit Tapalpa; on the fifth day they made their final case presentations and in the evening they closed with a gala dinner at the Hospicio Cabañas.

"Thank you very much from all of us, you took us to many places in Guadalajara, you gave us an absolutely wonderful welcome in an unforgettable week."said coach Nick Sutton of Maastricht University at the gala dinner at the Hospicio Cabañas.

3rd Edition of the Business and Management Case Competition

Winners of the Third Edition

1st place: The University of Florida

2nd place: HEC Montreal

3rd place: Simon Fraser University

"For me, the BMCC is much more than an international case competition. It was a unique experience to discover the incredible Mexican culture and build lasting relationships with people from all over the world who share the same passion for business. It will be a week that will forever be etched in my memory," said Léo Piché, a second place finisher from HEC Montréal.

3rd Edition of the Business and Management Case Competition

Participating universities

  • Universidad Panamericana campus Guadalajara, Mexico
  • HEC Montréal, Canada
  • University of Manitoba, Canada
  • Simon Fraser University, Canada
  • University of British Columbia, Canada
  • The Chinese University of Hong Kong, China
  • University of Vermont, Grossman School of Business, USA
  • University of California, Berkeley, USA
  • University of Florida, United States
  • University of Washington, United States
  • San Francisco de Quito University, Ecuador
  • Universitatea Babeș-Bolyai, Romania
  • Rotterdam University of Applied Sciences, The Netherlands
  • University of Maastricht, The Netherlands
  • IE Business School, Spain
  • Corvinus University of Budapest, Hungary

BMCC Testimonials

"I thank the UP for a great competition and an unforgettable week.. Thank you all for your wonderful company,it has been a pleasure to spend my first week in Mexico with you," said competitor Zsolt Matyusz from Corvinus University of Hungary.

"My time at BMCC will always be one of the most enriching experiences of my life.. One of the aspects I appreciated most was the opportunity to share with internationals a bit of Mexico and its rich culture, which resulted in many valuable friendships that I will carry with me for a lifetime. Also, as a participant in the case method, I am fascinated to observe how people from different countries approach the same issue from different perspectives," said Paola Velázquez, HEC Montréal ambassador.

"I see that everyone was delighted, we received many messages of thanks and I think that something very important is that many say that it is one of the best competitions they have ever been to. I had never seen that in any competition and now I have," emphasized Ana Cristina González de Alba, coordinator of the School of Economics and Business Sciences at Universidad Panamericana campus Guadalajara.

Congratulations to all the teams for their distinguished work in solving the cases. The Universidad Panamericana campus Guadalajara recognizes the quality of the teams' proposals and will continue its efforts to internationalize the university community through activities of this nature.