Aguascalientes, Ags. February 15, 2023.- Undoubtedly, when talking about entrepreneurship we have to talk about "doing", the big difference between idea and innovation is precisely to turn that idea into action. That small big step will make the difference, let's get into action.
Starting a business
D. in Administrative Sciences, Aura Andrea Díaz Duarte, who is also head of the Business, Law, Computer Science and Soft Skills academy of the School of Economics and Business Administration of our Panamerican University. Panamericana. She has an extensive background and experience in the field of entrepreneurship, has her own family business, with over 30 years in the market in the field of marketing and electrical construction.
Tips for entrepreneurship
Dr. Aura Andrea Diaz gives us some tips for young university students who already want to start their own business even when they are still studying and want to begin to explore their potential.
Tip 1. Look for a need
The first thing is to look for a problem to solve or a situation to improve, as Eduardo Salles says in his methodology of How to tell a business idea, the first step for your business idea is to look for that gap between a current state and a desired state. And, once identified, we must ask ourselves: who is it going to serve, how many people would be interested, what does it contribute, and if the answers are optimistic, then we will surely be close to defining a need that will lead me to generate a good business idea.
Tip 2. Identify the discovery, your "eureka".
Once you are very clear about what the need is, comes one of the steps that is very easy to skip, or even difficult to distinguish. You have to analyze what resources exist around that need and, of those resources, which one could be useful to satisfy the need you have already identified. Surely at this point, you have not yet defined what business idea you could do, but you have already advanced a great part of the way or, at least, the most important part. Eureka, you have already found a need and discovered what could be useful to satisfy that need.
Tip 3. Define your business idea.
It's time to work on your creativity, as they say, run the squirrel, try to generate ideas, many possible ideas, that unite need with discovery and, surely, you will be able to find your business idea.
Tip 4. Inform yourself
Information is power, information generates certainty, information gives you security and that is what we should look for when starting a business, have a business idea that is based on information, investigate all the data that can give you a picture as close to the reality that encompasses your business idea, statistics, numbers, competition, etc. Sell your business idea with fundamentals, with information.
Tip 5. Get to work
Finally, get down to work, make a schedule that will help you identify everything you need to launch your business idea. From the simplest to the most complex activities, put activities, dates, people in charge and do it.
Tip 6. Leave procrastination behind
And an extra tip, that personally I like to work and I like to share with others. Time goes and goes very fast, you have to be very smart and know how to take advantage of it. In entrepreneurship, without a doubt, procrastination can become the "moustritum" that mentally limits us to do things. Let's not let this happen, what you were going to do today, do it today, cheer up. It is better to try, regardless of the result, once you try something you will know what is next.
