Mexico City, May 20, 2024. Alumni y Sports of the Universidad Panamericana held a panel entitled "The importance of alumni in the sports industry. The Importance of Alumni in the Sports Industry.
The event was attended by María José Triana Martínez Corona, Marketing alumni and operations coordinator of the Mexican Soccer Federation; Carina Quiroz Balderas, Marketing alumni and manager of women's competitions at the Mexican Soccer Federation; and Íñigo Riestra López, from the Mexican Soccer Federation, alumni of the Master's in Business Law program.
Also present were Guillermo Wulf, Industrial Engineering alumni, Head Of Sponsorships at Caliente.mx; Alejandro Castañeda Güémez, Finance alumni and LATAM Finance Manager at Adidas and Miled Assad Kuri, Stadium Check, International Business alumni; with the moderation of Gabriel Martínez Rubio from Azteca Deportes, Communication alumni .
Evolution of the sports industry
The discussion focused on the evolution and professionalization of the sports industry, highlighting how the structure of work in sports such as soccer has changed.
Íñigo Riestra López underscored the importance of professionalization in soccer, mentioning the incorporation of professionals in areas such as marketing, finance and law, which has enriched and diversified the industry.
María José Triana Martínez Corona and Carina Quiroz Balderas then spoke about the growing inclusion and diversity in sports, especially in women's soccer. They highlighted the importance of allocating more resources and attention to women's teams and events for people with disabilities.
Guillermo Wulf and Alejandro Castañeda Güémez addressed the diversification of sports in Mexico and the evolution of the industry in economic terms. Wulf highlighted the growth of sports such as beach volleyball and tennis, while Castañeda emphasized the importance of sustainable economic strategies and profitability for the continued growth of the sports industry.
Miled Assad Kuri explained how technology is transforming the way fans interact with sports and how data collection can be valuable for brands.
Finally, the panelists agreed on the need for a diverse professional approach, the importance of personal values and persistence in facing challenges in the sports industry. They stressed that personal skills and the ability to constantly adapt and learn are essential for success in this field.
Crucial role in sports
The panel The importance of alumni in the sports industry demonstrated how alumni collaboration and the professionalization of various areas are transforming the sports landscape in Mexico.
Panelists' testimonies highlighted the growing inclusion and diversity, the incorporation of advanced technologies and the importance of sustainable economic strategies. These elements not only enrich the industry, but also offer new opportunities for sports professionals.
Thus, Panamericana alumni continue to play a crucial role in the evolution and development of a sector as dynamic and significant as sports.
Learn more about the benefits of the UP alumni network at: https://alumni.up.edu.mx/
