UP Campus: Aguascalientes

Mtro. César Augusto Gallegos Flores

Full Time Professor

Business School

Aguascalientes Campus

Area: International Market Intelligence

Contact: cgallegos@up.edu.mx

Master's Degree in Human Capital Development and Management from Universidad Panamericana, Bachelor's Degree in Marketing. Management Development Program by IPADE Business School.

Complementary studies at the University of the Holy Cross in Rome, ITESM and University of Arizona, Instituto Matias Romero, among others.

Currently, he is the Director of Graduate Studies at the School of Business Administration of the UP Ags campus and a member of the Interinstitutional Academic Council of Graduate Studies and of the Steering Committee of the School of Business Administration.

Member of the Board of Directors and General Director of Human Talent of Grupo de Desarrollo Infantil Irmeo S.A. de C.V.

She has collaborated with companies in different sectors such as: Telcel, Grupo City-Banamex, IMSS and funeral groups, Royal Prestige corporate, Grupo Carnico "El Potrero" and CASES content agency.

Braulio Martínez Ruiz
Undergraduate Director
Administration and Marketing
Aguascalientes Campus

Area: Marketing, Administration, Human Resources, Soft Skills.

Contact: brmartinez@up.edu.mx

Braulio Martínez Ruiz has a Bachelor's Degree in Administration and Marketing, Specialist in International Marketing, Specialist in Anthropology and Ethics, with a Master's Degree in Project Evaluation and Administration from Universidad Panamericana.

She has a diploma in Digital Marketing from the Austral University of Argentina and in Team Building from HIPODEC UP MX, a certificate in Coach for Peak Performance from the Disney Institute, Ontological Leadership programs from Darmouth University in the USA and Case Study (Case Method) from Harvard Business School.

In the labor field he has been Key Account Manager at IQ Estrategias Comerciales, Sales Manager at Quiqui Mundo, Owner of the Jewelry Store "Dimoxi Plata"; also at UP he has held the positions of Coordinator of Graduate Studies, Director of the Administration and International Business Career, Head of Budgets and Manager of Financial Planning of the campus and General Coordinator of University Extension (Continuing Education).

He is currently the Director of the Administration and Marketing degree program at Universidad Panamericana campus Aguascalientes.

Aldo Eugenio Alfieri Arellano, M.A.
Director of the DBL Center and Special Projects
School of Economics and Business
Aguascalientes Campus
Field: Management, Leadership, Project Management
Contact: aalfieri@up.edu.mx

Aldo Eugenio holds a bachelor’s degree in Marketing and International Trade from the American Technological University, with coursework completed at the University of Turin, Italy, and a specialization in Advertising and Promotional Techniques from the latter institution. He also has a specialization in Philosophical Anthropology and a master’s degree in Educational Institution Management from the Universidad Panamericana Aguascalientes Universidad Panamericana .

Throughout his professional career, he has served as manager of the central business unit at Frigorizados La Huerta, director of academic affairs and internationalization at the Technological University of Aguascalientes, private secretary to the Secretary of Finance of the State of Aguascalientes, director of political and public policy analysis at the General Cabinet Coordination Office of the same state, as well as Director General of Monitoring and Follow-up for Strategic Programs within that office.

At the Universidad Panamericana held various positions, including program director for the bachelor’s degree programs in Administration and Management and Family Business Administration and Management, as well as director of DBL and special projects, a role he continues to hold today.

Viviana Rangel Salceda, M.D.

Full Time Professor

School of Economics and Business Administration

Aguascalientes Campus

Area: Finance

Contact: vrangel@up.edu.mx

Graduated with honors with a degree in Administration and Finance from Universidad Panamericana, she has a specialization in Finance and a specialization in Philosophical Anthropology from the same institution.

Master in Evaluation and Project Management graduated with honors from the Universidad Panamericana has held various positions in this institution as Administrative Secretary, Head of the Administration and Finance and Accounting Career. She is currently in charge of the Finance, Economics and Accounting Academies.

He has taken several courses and diplomas related to Corporate Finance, Stock Markets and International Financial Markets.

As a professor, she teaches undergraduate and graduate courses, among which are: Global Financial System, Financial Analysis, Corporate Finance, Financial Evaluation of Investment Projects.

Mtra. Paulina Talamantes Chavez
Three-Quarter Time Professor
School of Economics and Business Administration
Aguascalientes Campus
Area: Marketing, Creativity, Neuromarketing
Contact: ptalamantesc@up.edu.mx

Paulina Talamantes holds a Bachelor's degree in Management and Marketing and a Master's degree in Communication and Marketing with a major in Anthropology and Ethics, all of the above degrees obtained from Universidad Panamericana Campus Aguascalientes. She completed an excellence program in Fintech and Big Data at the Instituto de Estudios Bursátiles in Madrid, Spain.

She has more than 8 years of teaching experience in the Marketing Academy at the School of Economics and Business Administration. She has also worked as undergraduate promoter, Business Graduate Administration, Director of the Marketing and Administration degree, Academic Coordinator and Head of the Marketing Academy.

She is currently Academic Vice-Dean of the School of Economics and Business Administration at Universidad Panamericana campus Aguascalientes.

Mtra. Ma Guadalupe Romo Calvillo

Full Time Professor

School of Economics and Business Administration

Aguascalientes Campus

Area: Economics

Contact: mgromo@up.edu.mx

She is currently studying for a PhD in Management at Universidad Intercontinental.
She holds a Master's Degree in Investment Project Evaluation and Management from Universidad Panamericana Campus Aguascalientes.
Specialist in Finance and Specialist in Philosophical Anthropology from the same University.
She holds a degree in Economics from the Universidad Autónoma de Aguascalientes.
She worked at Banco Nacional de México as an account executive and was in the academic direction of the Colegio Latinoamericano de Educación Avanzada.
She was Academic Coordinator of Graduate Studies and currently holds the position of Head of Graduate Studies Academy in the School of Business Administration at Universidad Panamericana.
As a professor she has taught Microeconomics, Macroeconomics, History of Economic Thought and Introduction to Economics.

Ms. Claudia Lara Luévano

Academic Coordinator

School of Economics and Business Administration

Aguascalientes Campus

Area: Didactics, teacher training, teacher evaluation, coordination of academic processes.

Contact: claral@up.edu.mx

Claudia has a Master's degree in Higher Education, a specialist in Philosophical Anthropology and Ethics and a Bachelor's degree in Pedagogy from Universidad Panamericana campus Aguascalientes.

In addition to extensive teaching experience at the undergraduate level, she specializes in teacher training, education and evaluation. She is a workshop leader, lecturer and instructional designer at the higher education level.

Within the Universidad Panamericana she has held various positions as head of academies both in the School of Pedagogy and in the School of Economics and Business, where she currently serves as Academic Coordinator.

Jennifer Guadalupe García Martínez

Full-time Professor

Business School

Aguascalientes Campus

Area: International Business

Contact: jggarcia@up.edu.mx

Jennifer García is a graduate of Universidad Panamericana campus Aguascalientes with a degree in Management and International Business. She worked at It- Seekers (Sourcing and technology) as an auditor, where she obtained a certification in CMM for Services + SSD Level 3, in November 2016.

He completed a certification in CAPM (Project manager) for the implementation of strategies at Universidad Panamericana. In 2019 he took a Diploma in Management, innovation and new businesses, at CUOA Business School in the country of Italy.

Currently, she is working at the School of Economics and Business Administration as Director of the International Business Degree.

Dr. Norma Julieta Jiménez Cruz

Full-time Professor

School of Economics and Business Administration

Aguascalientes Campus

Area: Research and Communication

Contact: jjimenez@up.edu.mx

She holds a PhD in Social Sciences and Humanities from the Universidad Autónoma de Aguascalientes (UAA). Her line of research is: institutions, processes and actors in higher education. She studied a Bachelor's and Master's degree in Pedagogy at the National Autonomous University of Mexico (UNAM). He completed a specialization in Ethics and Anthropology at Universidad Panamericana, Bonaterra campus.
She has more than 30 years of teaching experience at the higher education level, both at UNAM and Universidad Panamericana at the undergraduate, master's and doctoral levels. His areas of teaching expertise are educational planning, methodology and research seminars and thesis, educational evaluation, educational legislation, curriculum design, educational policies and pedagogical theory.

She is an expert in evaluation and accreditation in higher education, both institutional and program evaluation. She is an evaluator for national and international organizations such as FIMPES, CACECA, CEPPE, CIEES and SINAES.

Since March 2018, she has served as Research Secretary and full-time professor-researcher at the School of Business and Economics. From January 2016 to March 2018, she was Academic Secretary of the same School. She also held various positions in the same UP campus Mexico and Aguascalientes.

His research interests are: institutions, processes and actors in higher education, evaluation and accreditation, and learning outcomes.

Full Time Professor

Center for Economics and Business

SNI Level Candidate

Aguascalientes Campus

Area: Market Research, Administration, and Research Methodology.

Contact: imelchor@up.edu.mx

Irery Melchor-Durán holds a Ph.D. in Administrative Sciences, a Master’s degree in Business Administration, and a Bachelor’s degree in Marketing from the Autonomous University of Aguascalientes. During her doctoral studies, she completed a research fellowship at HEC Montreal in Canada and at the Universidad del Rosario in Colombia. Since 2022, she has been working at the Universidad Panamericana Aguascalientes (Mexico), where she is a research professor and head of the entrepreneurship program. She is also a member of the National System of Researchers, Level C (through the National Council of Science and Technology of Mexico). She has experience as a junior consultant in market research, franchising, and brand valuation. She has published articles in scientific journals.

Research Areas: entrepreneurship among college students, the intersection of social issues and entrepreneurship, entrepreneurship and religion, and the entrepreneurial ecosystem.

Dr. Aura Andrea Díaz Duarte

Full-time Professor

Business School

Aguascalientes Campus

Area: Marketing and Administration

Contact: aadiaz@up.edu.mx

D. in Administrative Sciences obtaining the degree with SUMMA CUM LAUDE, Master in Administration with emphasis in Organizational Management with Honorable Mention and Bachelor in Marketing.

Currently, he is developing a Post-doctorate in Circular Economy, Sustainable Marketing and Eco-innovation at the Centro de Investigación y Docencia Económicas (CIDE) Central Region.

With years of teaching experience, Aura has been a professor at the undergraduate and graduate levels. She is a member of the National System of Researchers at Candidate level and has published several book chapters and articles in indexed journals.

Currently, she is the Head of the Business, Law, IT and Softskills Academy at the School of Economics and Business at Universidad Panamericana, Campus Aguascalientes.