UP Campus: Mexico City

  • Claudia Lara Luévano

    Claudia Lara Luévano

    Ms. Claudia Lara Luévano

    Academic Coordinator

    School of Economics and Business Administration

    Aguascalientes Campus

    Area: Didactics, teacher training, teacher evaluation, coordination of academic processes.

    Contact: claral@up.edu.mx

    Claudia has a Master's degree in Higher Education, a specialist in Philosophical Anthropology and Ethics and a Bachelor's degree in Pedagogy from Universidad Panamericana campus Aguascalientes.

    In addition to extensive teaching experience at the undergraduate level, she specializes in teacher training, education and evaluation. She is a workshop leader, lecturer and instructional designer at the higher education level.

    Within the Universidad Panamericana she has held various positions as head of academies both in the School of Pedagogy and in the School of Economics and Business, where she currently serves as Academic Coordinator.

  • Jennifer Guadalupe García Martínez

    Jennifer Guadalupe García Martínez

    Jennifer Guadalupe García Martínez

    Full-time Professor

    Business School

    Aguascalientes Campus

    Area: International Business

    Contact: jggarcia@up.edu.mx

    Jennifer García is a graduate of Universidad Panamericana campus Aguascalientes with a degree in Management and International Business. She worked at It- Seekers (Sourcing and technology) as an auditor, where she obtained a certification in CMM for Services + SSD Level 3, in November 2016.

    He completed a certification in CAPM (Project manager) for the implementation of strategies at Universidad Panamericana. In 2019 he took a Diploma in Management, innovation and new businesses, at CUOA Business School in the country of Italy.

    Currently, she is working at the School of Economics and Business Administration as Director of the International Business Degree.

  • Norma Julieta Jiménez Cruz

    Norma Julieta Jiménez Cruz

    Dr. Norma Julieta Jiménez Cruz

    Full-time Professor

    School of Economics and Business Administration

    Aguascalientes Campus

    Area: Research and Communication

    Contact: jjimenez@up.edu.mx

    She holds a PhD in Social Sciences and Humanities from the Universidad Autónoma de Aguascalientes (UAA). Her line of research is: institutions, processes and actors in higher education. She studied a Bachelor's and Master's degree in Pedagogy at the National Autonomous University of Mexico (UNAM). He completed a specialization in Ethics and Anthropology at Universidad Panamericana, Bonaterra campus.
    She has more than 30 years of teaching experience at the higher education level, both at UNAM and Universidad Panamericana at the undergraduate, master's and doctoral levels. His areas of teaching expertise are educational planning, methodology and research seminars and thesis, educational evaluation, educational legislation, curriculum design, educational policies and pedagogical theory.

    She is an expert in evaluation and accreditation in higher education, both institutional and program evaluation. She is an evaluator for national and international organizations such as FIMPES, CACECA, CEPPE, CIEES and SINAES.

    Since March 2018, she has served as Research Secretary and full-time professor-researcher at the School of Business and Economics. From January 2016 to March 2018, she was Academic Secretary of the same School. She also held various positions in the same UP campus Mexico and Aguascalientes.

    His research interests are: institutions, processes and actors in higher education, evaluation and accreditation, and learning outcomes.

  • Irery Lizbeth Melchor Durán

    Irery Lizbeth Melchor Durán

    Full Time Professor

    Center for Economics and Business

    SNI Level Candidate

    Aguascalientes Campus

    Area: Market Research, Administration, and Research Methodology.

    Contact: imelchor@up.edu.mx

    Irery Melchor-Durán holds a Ph.D. in Administrative Sciences, a Master’s degree in Business Administration, and a Bachelor’s degree in Marketing from the Autonomous University of Aguascalientes. During her doctoral studies, she completed a research fellowship at HEC Montreal in Canada and at the Universidad del Rosario in Colombia. Since 2022, she has been working at the Universidad Panamericana Aguascalientes (Mexico), where she is a research professor and head of the entrepreneurship program. She is also a member of the National System of Researchers, Level C (through the National Council of Science and Technology of Mexico). She has experience as a junior consultant in market research, franchising, and brand valuation. She has published articles in scientific journals.

    Research Areas: entrepreneurship among college students, the intersection of social issues and entrepreneurship, entrepreneurship and religion, and the entrepreneurial ecosystem.

  • Aura Andrea Diaz Duarte

    Aura Andrea Diaz Duarte

    Dr. Aura Andrea Díaz Duarte

    Full-time Professor

    Business School

    Aguascalientes Campus

    Area: Marketing and Administration

    Contact: aadiaz@up.edu.mx

    D. in Administrative Sciences obtaining the degree with SUMMA CUM LAUDE, Master in Administration with emphasis in Organizational Management with Honorable Mention and Bachelor in Marketing.

    Currently, he is developing a Post-doctorate in Circular Economy, Sustainable Marketing and Eco-innovation at the Centro de Investigación y Docencia Económicas (CIDE) Central Region.

    With years of teaching experience, Aura has been a professor at the undergraduate and graduate levels. She is a member of the National System of Researchers at Candidate level and has published several book chapters and articles in indexed journals.

    Currently, she is the Head of the Business, Law, IT and Softskills Academy at the School of Economics and Business at Universidad Panamericana, Campus Aguascalientes.

  • Yurixhi Gallardo Martinez

    Yurixhi Gallardo Martinez

    Yurixhi Gallardo Martínez is a professor and researcher at the Institute of Humanities at the Universidad Panamericana, Guadalajara campus. She is a member of the National System of Researchers (Level I).

    She holds a Doctor of Law degree from the Universidad Panamericana, Guadalajara campus, which allowed her to earn a Master’s degree in Humanities and Social Sciences from the Universidad Abat Oliba CEU in Barcelona, Spain; she also holds a Master’s degree in the History of Thought from the Universidad Panamericana, Mexico City campus. In addition, she has participated in various educational programs, including those organized by the Institute of Autonomous Studies of the Government of Catalonia and the College of Jalisco, as well as those offered by The Phoenix Institute: Issues in Political Philosophy at Abat Oliba CEU University in Barcelona, Spain; the Summer Program for the Study of Western Institutions at the University of Notre Dame; and Modernity, Relativism, and Cultural Revival at Exeter College, Oxford.

    Co-author of *Keys to Understanding Compliance in Mexico* (Tirant lo Blanch, 2024). Editor of *Practical Cases in Ethics for Legal Professionals in Mexico* (Tirant lo Blanch, 2020) and *Mexico and Its Legal System*, published by the American Bar Association, Section of International Law, and Carolina Academic Press (2018). Member of the Board of Directors of the Mexican Bar Association, Jalisco Chapter, A.C. She is a member of the International Association of Legal Ethics. She serves as an academic peer reviewer for the Council for the Accreditation of Legal Education, A.C. (CONAED), where she has evaluated educational institutions in Mexico and Peru.

    Her research focuses on legal ethics, compliance, and the teaching of professional ethics—topics she discusses at national and international academic conferences and in various publications. She has participated in international research groups, including one led by Neil W. Hamilton at the Holloran Center for Ethical Leadership in the Professions. She is a guest columnist for the newspapers El Informador and Mural. On the radio, she has served as a commentator on the news program Así las Cosas on W Radio Guadalajara.

  • Susana Ochoa Torres

    Susana Ochoa Torres

    Susana A. Ochoa Torres holds a Bachelor’s degree in Business Administration and Finance, a Master’s degree in Education, a Master’s degree in Philosophy, and a Ph.D. in Economic Development, with her dissertation focusing on the inclusion of women in the workforce. She is currently a professor classified as a researcher, Head of the Academy of Social Philosophy and the Division of Family Studies in the Department of Humanities at the Universidad Panamericana, Guadalajara campus, Jalisco, Mexico. She is a certified consultant in Social Responsibility by the Mexican Center for Philanthropy (CEMEFI) and an international auditor for the SA 8000 Social Responsibility standard. She is a tenured professor of ethics and social and political philosophy, as well as Social Responsibility, at various higher education institutions across the country. In 2017, she won first place internationally at Harvard University’s Institute of Microeconomics for Competitiveness with Professor Michael Porter for a project on a higher education cluster in Russia.

    She is a passionate advocate for person-centered feminism and serves as coordinator, member, and founder of the Interdisciplinary Group for Feminist Studies (GIEF). She is Chair of the Equity Committee at Levy Holding.

    He has published scientific papers at various conferences and in the Q1 journal Heliyon.

    She has published three books: *Social Leadership*, *Adolescence: A Guide from Parents to Parents*, and *A New Perspective on Social Commitment*; the first two are practically out of print.
    She has been married for 32 years and is the mother of two daughters.

  • Sandra Hernández González

    Sandra Hernández González

    Research Professor at the Institute of Humanities, Guadalajara Campus, where she teaches courses in Anthropology and Ethics at the undergraduate and graduate levels. She holds a Ph.D. in Humanities from the International University of Catalonia (Spain), with a dissertation titled “The Role of Desire in the Moral Philosophy of Alasdair MacIntyre.” She is an expert on the relationship between desires, human fulfillment, and character formation. Her other areas of interest and research, closely linked to the above, focus on anthropological ethics, the theory of action, virtues, and practical reasoning.

    His publications include, among others:

    “MacIntyre, Desire, and Virtues” (2022a). In F. Javier de la Torre, Maximiliano Loria, and Lucion Nontón (Eds.), *Forty Years of Alasdair MacIntyre’s *After Virtue*: Ibero-American Reinterpretations*. Dykinson: Madrid. ISBN: 978-84-1122-298-3 (pp. 47–57).

    “Narrative, Practical Reasoning, and Rational Desire” (2022b). In Sante Maletta, Dario Mazzola, and Damiano Simoncelli (Eds.), *Practical Rationality and Human Difference: Perspectives on and Beyond Alasdair MacIntyre*. Mimesis International: Milan. ISBN: 9788869774119 (pp. 101–110).

    Review (2023): Bosch, M. (Ed., 2020). *Desire and Human Flourishing: Perspectives from Positive Psychology, Moral Education, and Virtue Ethics*. Springer. 451 pp. In *Tópicos, Revista de Filosofía*, no. 65, Jan–Apr (2023), ISSN: 0188-6649 (pp. 2007–8498 in print), (pp. 465–470 online).

    “The Influence of Governance Practices on Social Compartmentalization and the Fragmentation of Desires.” (2024). *Empresa y Humanismo* Journal, University of Navarra. Published January–March 2024.

  • Rómulo Ramírez Daza y García

    Rómulo Ramírez Daza y García

    Dr. Rómulo Ramírez Daza y García is a Philosopher and Member of the National System of Researchers, Level I. He is a Professor Categorized UP Level A. Professor Categorized UP Level A. Degree in Philosophy from the Benemérita Universidad Autónoma de Puebla. Master in Philosophy from the University of Guadalajara and Doctor in Philosophy from the University of Guanajuato, Mexico. Author of 40 scientific publications including articles, book chapters on various topics of ancient Greek philosophy, 2 self-authored books, and 1 co-authored book.

    Since 2007 he is Professor-Researcher at the Institute of Humanities of the Universidad Panamericana Campus Guadalajara. Member of the International Society of Greek Philosophy, Spain and Portugal. Collaborator of the Academic Body: Logic, Rhetoric and Theory of Argumentation of the University of Guadalajara. Member of the Mexican Academy of Rhetoric of the National Autonomous University of Mexico, the Iberoamerican Organization of Rhetoric and the Latin American Association of Ancient Philosophy. Member of the Philosophical Association of Mexico and the Mexican Association of Classical Studies. Current Research Secretary of the Institute of Humanities of the Universidad Panamericana, Campus Guadalajara. His specialized line of research is Ancient Philosophy and Argumentation, especially in Plato, Aristotle, antecedent traditions and reception of these two thinkers in posterity.

  • Rafael E. Piña Valdez

    Rafael E. Piña Valdez

    Professor of theology at UP since August 2015, he has been engaged in teaching and biblical-theological dissemination activities since 2006. He was producer and host of an international Catholic television channel and frequently collaborates in different media such as radio, podcast and social networks. His teaching scope covers a wide spectrum, from small groups in church settings and institutes, the university classroom and academic conferences, or participation in large forums for the general public. His professional studies include Industrial and Systems Engineering (Tec de Monterrey), Specialization in Anthropology and Ethics (UP) and Master in Theology (Aquinas Institute of Theology).