Mexico City, Mexico, July 15, 2025.Students of the Hospitality Management at ESDAI of the Universidad Panamericana of the Universidad Panamericana, presented innovative proposals for the rebranding for the brand Avani Hotels & Resorts as part of an academic project linked to the industry.
The event, held on May 21 and 22, was attended by executives of the hotel chain, and highlighted the university's commitment to practical training and professional practical training and professional linkages.
Learning with real impact
Under the guidance of Professor Pedro Pablo Espinosathe 6th semester students developed positioning strategies for the introduction of Avani in the markets of Cancun and Bogota. Cancun and Bogotaas part of the Marketing course. The project responded to a real challenge posed by the company, which is currently undergoing a transition from the NH brand.
"The objective was for the students to apply analysis, creativity and decision making to solve a real challenge in the hotel sector," explained the professor.explained the professor. The proposals included actions of marketing digital, authentic experience design, brand identity and sustainability, demonstrating a comprehensive and professional approach.
Collaboration with industry experts
The event brought together leading representatives from Avani Hotels & Resorts, who evaluated the presentations and provided feedback.
Among the guests were: Octavio Juan Altamirano Calvillodirector of Avani Cancun; Elizabeth Millán Garduño, marketing manager at NH Hotel Group Mexico & Cuba; and María Alexandra Araujo, marketing director for the Andean region of Minor Hotels Europe & Americas.
"This partnership reinforces our commitment to training professionals capable of positively impacting the industry,"he said. Claudia Galindo CorreaClaudia Galindo Correa, Head of the Management Academy at ESDAI.
The students worked in teams, focusing on strategies for each destination. The solutions presented were the result of a semester of research, framing sessions and follow-up with Avani management.
"It was an enriching experience to see how the students approached the challenges with creativity and professionalism."commented Juanita Torres ArangurenOperations Director of Avani Royal Zona T Bogota.
Educational model with professional impact
This academic exercise reflects ESDAI's pedagogical model: practical training, interdisciplinarity and proximity to the real work environment. Collaboration with leading companies in the tourism sector such as Avani strengthens the employability of students and their ability to innovate in a global market.
Learn more about ESDAI at: https://www.up.edu.mx/educacion-universidad-esdai/
