Mexico City, November 4, 2026. – The Universidad Panamericana hosted the AMMx 2026 Forum, an event that brought together specialists from the fields of journalism, publishing, technology, and academia to reflect on the current challenges facing the media and the skills needed to tackle the future of journalism.
The program was organized around two complementary themes: Understanding the present to build the immediate future and Building capabilities for the immediate future. Based on these themes, topics such as the economic sustainability of the media, the incorporation of artificial intelligence into newsrooms, the evolution of editorial structures, and the relationship with new audiences were addressed.
It also included a practical component, featuring workshops on the rights and obligations of the media, mental health, and an analysis of news consumption in electoral contexts.
The inauguration was attended by Carlos Arredondo, president of Alianza de Medios Mx, and Vicente Amador, corporate director of Institutional Communications at the Universidad Panamericana , and IPADE Business School, who delivered the institutional welcome remarks.
Sustainability and Changes in the Information Ecosystem
The discussion ,“What Is Changing in Latin American Journalism?” served as a starting point for examining the challenges and transformations of the regional news ecosystem. The program featured Daniel Coronell, a journalist and advocate for press freedom in Latin America, and Roberto Rock, founder and director of La Silla Rota.
The economic sustainability of the media was another key topic at the AMMx 2026 Forum. The panel discussion “How Do We Finance the Future of Mexican Journalism?” brought together Mael Vallejo, head of editorial content at WIRED en español, and José Luis Espinosa, director of Comscore in Mexico, to discuss revenue diversification and alternative business models for news organizations.
The discussion was moderated by Martha Ramos, editorial director of the Mexican Publishing Organization (OEM), chair of the Press Freedom Commission of the Inter-American Press Association, and founder of Alianza de Medios Mx.
Artificial Intelligence and New Audiences
The transformation of newsrooms was examined in terms of their work dynamics, technological integration, and the evolution of editorial structures. This panel featured Pedro Iván Quintana, coordinator of the OEM’s Artificial Intelligence Unit, and Oswaldo Aguilar, director of Artificial Intelligence at Grupo Fórmula and director of operations at NextAI Solutions, with Alejandra César, co-founder of Oceana Media Lab and director of artificial intelligence programs at Marktube Group, serving as moderator.
Engaging with audiences was another key focus of the event. The session Journalists, Creators, and New Audiences featured Mauricio Cabrera, founder of Story Baker and a specialist in the content industry, and Anna Lagos, a journalist and content creator specializing in artificial intelligence, technology, and science. Their discussion focused on the challenges of reporting, building community, and connecting with those who seek out, consume, and share content.
The program also included a segment on Google’s initiatives related to journalism, featuring Elisa Rodríguez, Head of News Partnerships, and Rodrigo Bonilla, Head of News Partnerships for Spanish-speaking Latin America. This segment expanded the conversation on the relationship between technology platforms and journalism.
Legal Capacity, Well-Being, and Audience Knowledge
In addition to the panel discussions, the AMMx 2026 Forum included a series of workshops focused on professional development.
Pedro Cárdenas Casillas, an officer with the Protection and Civic Space Program at ARTICLE 19 Mexico and Central America, led the workshop Guidelines and Response: Media Rights and Obligations, which focused on legal aspects relevant to the practice of journalism.
For her part, Karla Patricia Valdés García, a professor and researcher at the School of Psychology at the Autonomous University of Coahuila, led the workshop on mental health in newsrooms, which incorporated the dimension of well-being into the analysis of working conditions in the media.
The third workshop, "Who’s Following the Election? What 30 Elections Teach Us About Audiences Ahead of Mexico 2027", was led by Ignacio Zaccagnino and Agustín Gutiérrez, media growth specialists at Nomadic. The session addressed audience analysis and insights into news consumption habits in electoral contexts.
The AMMx 2026 Forum, held at the Universidad Panamericana brought together diverse perspectives on the changes facing the journalism industry and the skills needed to respond to them.
Through its agenda, the conference linked an analysis of the economic sustainability of the media with technological transformation, the legal aspects of professional practice, the well-being of newsroom staff, and an understanding of new audiences.
