"Journalism is a vocation and is called to tell the new narratives of the 21st century by provoking a better social dialogue" - Luis Cárdenas
ZAPOPAN, Jalisco; February 24, 2023.- The conference "Journalism in Mexico and the challenge of artificial intelligence" took place, organized by the School of Communication of the Universidad Panamericana Campus Guadalajara, which was given by Luis Cardenas, journalist of MVS Radio and Universal.
Journalism in Mexico
In his talk, the Mexican journalist spoke about the different challenges facing the world of communication with respect to artificial intelligence, the myths that exist and the evolution it has brought with it in recent years.
Cárdenas, who currently has more than 209 followers on Twitter, said that journalism is going through a period of change, in which artificial intelligence is increasingly present in the working world.
"Machines are beginning to process human language. In journalism, today artificial intelligence automatically writes news". An example of this is the GPT Chat, as a new technological tool, which will come to revolutionize the tasks in journalism.
However, he emphasized that what is going to remain is human talent in conjunction with artificial intelligence. "You want to do new research, you can do it.Here's a great tool that's going to help you do it.You're going to decide how to use it."
At the end of his lecture, the MVS and El Universal journalist made a call to Communication and Journalism students:
"They have in their hands the great task of deciding whether they are going to contribute to the stupidization of humanity or whether they are going to contribute to the deepening of perceptions such as have never before occurred in humanity."
Prints
Federico Torres, Director of the Communication and Journalism and Communication, Advertising and Public Relations programs, shared his impressions:
"The conference focused on detailing the new challenges for journalists in a convulsive and polarized environment. He shared the new technological tools that are already available to students and professionals of journalism to make their work more efficient".
Luis Cárdenas has done multiple international coverage for MVS Noticias and other media outlets, including: the 2013 Papal Conclave, the annexation of Crimea to Russia in 2014, the Greek economic crisis and the consequent referendum in 2015, the terrorist attacks in France in Black November 2015 and the coup d'état in Turkey in 2016.
The Universidad Panamericana Campus Guadalajara thanks Mexican journalist Luis Cárdenas for his lecture "Journalism in Mexico and the challenge of artificial intelligence" and the School of Communication for organizing it.
