Zapopan, Jalisco; June 19, 2025. The Universidad Panamericana campus Guadalajara has been designated as the venue for the World Media Economics and Management Conference (WMEMC) 2027, one of the world's most influential academic events in the analysis of media economics and management.one of the world's most influential academic events in the analysis of the economics and management of the communications industry.
This announcement coincides with the historic appointment of Dr. María Elena Gutiérrez Rentería. Dr. María Elena Gutiérrez Renteríaprofessor and researcher B of the School of Communication at the Universidad Panamericana campus Guadalajara, as president of the WMEMC. president of WMEMCbecoming the first Hispanic woman to lead this international organization founded in 1994 by Robert G. Picard.
A global forum with an interdisciplinary approach
WMEMC is internationally recognized as the premier forum that analyzes the communications industry from an interdisciplinary perspective. Its unique approach, integrating applied economics and business theory, makes it an essential meeting place for academics, researchers and industry leaders from more than 40 countries.
The congress has been crucial for the formation of competencies, the development of research and the contribution to the communication industry throughout its 31 years of existence.
The selection of Universidad Panamericana campus Guadalajara as the host university in 2027 highlights the region's growth in academia and consolidates the university as a leading institution in media research.
"We move forward with a positive vision, but also with the intention of analyzing how value is generated and what factors are really hindering this contribution within the communication industry in the current context", said Dr. María Elena Gutiérrez Rentería.said Dr. María Elena Gutiérrez Rentería.
With a Mexican and Pan-American touch
Dr. María Elena Gutiérrez Rentería, alumni of the Universidad Panamericana in Administration and Finance and PhD in Communication with a specialization in Business Economics, has been involved with the WMEMC since her formative years at the University of Navarra.
His international experience, which includes a specialization in Media Entertainment in New York, has given him the strategic vision to lead the conference at a key moment of transformation in the industry.
"Since I was at the University of Navarra doing my doctoral dissertation, it was based on these great scholars (from the WMEMC), on their contributions, in addition to what I was obviously finding in my area," said Dr. María Elena Gutiérrez Rentería.said Dr. María Elena Gutiérrez Rentería.
This appointment not only highlights his experience and knowledge, but also reflects the evolution of the WMEMC. The conference has witnessed the transformation of the communications industry from the analog to the digital era, including the rise of streaming and the challenges posed by artificial intelligence.
During the 16th edition of the congress, held in Warsaw, Poland, his appointment was made official, marking a turning point for Latin America on the global academic scene.
Guadalajara to host global dialogue on communication and economy
The Universidad Panamericana campus Guadalajara is preparing to welcome experts in media, economics, entertainment and technology in the year 2027. This meeting will be an opportunity to discuss the main challenges and opportunities of an industry in the midst of digital disruption.
"At our University, we are committed to scientific research and fostering dialogue between academia and industry. We are proud to welcome representatives of the global scientific community to analyze, in an interdisciplinary way, topics such as artificial intelligence, media economics and the future of journalism", said Dr. Gutiérrez Rentería.
An event with global impact from Mexico
The choice of Universidad Panamericana to host the WMEMC not only recognizes its academic excellence, but also its commitment to the development of critical thinking and innovation in communication. The 2027 edition of this global conference will strengthen international ties and allow the Mexican academic community to lead conversations about the future of media.
In this way, the conference will provide a platform for the exchange of knowledge, presentation of innovative research and networking among experts from around the world.
"The communications industry has a crucial economic, political and cultural influence on our societies. We are facing a disruptive era with great challenges and opportunities. It is an honor to welcome them to their home: the Universidad Panamericana, here in Guadalajara, Jalisco, Mexico," concluded the WMEMC president.concluded the WMEMC president.
