Zapopan, Jalisco; June 20, 2025. A group of 15 undergraduate and graduate students from the School of Communication of the Universidad Panamericana campus Guadalajara, participated in an intense academic week in participated in an intense academic week in Madrid, Spainfocused on political communicationas part of an international program developed in collaboration with the University of Navarra, Spain. University of Navarra.
This initiative is part of the collaboration agreement between both institutions, which since 2022 has been promoting international training weeks with classes, workshops and conferences given by European European experts in political communication.
"It's a program that we have built with the University of Navarra since 2022 and it seeks to offer workshops, masterclasses and lectures with the best specialists in political communication in Europe."said Mtro. Federico Torres López, director of the Communication and Journalism, and Communication, Advertising and Public Relations careers.
A high-level academic experience in Madrid
A high-level academic experience in Madrid
The experience is part of the academic internationalization strategy promoted by the Rector General of the UP-IPADE System Dr. Fernanda Llergo Bay Fernanda Llergo Bayaligned with the five institutional "Ies" of Universidad Panamericana. During the stay, students participated in classes led by referents such as:
- Jordi Rodríguez Virgiliexpert in international political analysis.
- Teresa Sádabaspecialist in framing or informative framing.
- Julio Somoanorenowned political consultant in Spain.
In addition, the students visited the headquarters of the Popular Party, coinciding with a day of great political tension in the country. "We lived in real time a demonstration of more than 100,000 people demanding the resignation of President Pedro Sanchez "said Mtro. Torres López, highlighting how the students were able to observe live the communicative dynamics of a polarized environment.
Applied knowledge and critical thinking
The program had a high practical component, which allowed students to contrast theory with the Spanish political reality.
Sixth semester students of the Bachelor's Degree in Communication and the Master's Degree in Political Communication participated. Master's Degree in Political Communicationfrom both the Guadalajara and Mexico City campuses.
These were: Karina del Carmen Aguilar Rangel, Carlos Iván Sánchez García, Valeria Guadalupe Ramos Esparza, Abraham Jiménez Verde, Jorge Osorio Monroy, Juan Pablo Lago Pan, Gerardo Méndez Montes, Efrén Rayo, Jesús Rodrigo Camacho Castro, Diego Huacuja Martínez, Emilio Alejandro Morlett López (Mexico City campus), Jaime Casas Alemán, Óscar Martínez Núñez, Edgar Fernando Rentería Morales and María Renée Cacho Vizcaíno.
Final reflection and vision for the future
The program concluded with an in-depth reflection on the differences between political participation in Mexico and Spain.
As part of the program's expansion, it is planned to replicate this international experience on an annual basis. annually and extend it to the United Statesspecifically in collaboration with George Washington Universityin Washington, D.C.
"We want our students to learn about other political and communicative realities. And Washington is the political capital of the world"concluded the academic director.
Commitment to international training in political communication
With this experience, the Universidad Panamericana reaffirms its commitment to international educationeducation critical thinkingcritical thinking, academic academic excellence and the development of its students, connecting their learningby connecting their learning with the world's most influential centers of political thought.
Learn more about Universidad Panamericana's School of Communication: https://www.up.edu.mx/educacion-universidad-escuela-de-comunicacion/
