ZAPOPAN, Jalisco; June 20, 2024. Universidad Panamericana Guadalajara CampusDr. María Elena Gutiérrez Rentería, has been in charge of representing Mexico in the annual study of the Digital News Report, conducted by the Reuters Institute for the Study of Journalism, based at Oxford University.
This research, which is applied in 47 countries, is characterized by the scientific rigor that allows us to compare the information industry markets and conduct exhaustive analyses at a global level.
What is the Digital News Report?
Its main objective is to analyze the evolution of the global newspaper industry in the digital context. The origin of this report was to understand how the industry evolves due to digital convergence, which led traditional media to offer their content on the Internet, as well as the emergence of new journalistic companies called digital natives. Also, and since the first publication of the DNR study, it has sought to understand the various economic, political and social challenges that influence the performance of each industry at the national level, and delves into the behavior and new consumption habits of audiences in the face of changes in the national and global environment.
Role of Dr. María Elena Gutiérrez
Since 2016, Dr. María Elena Gutiérrez, current Head of the Academy of Economics and Administration at the School of Communication, represents Mexico in the annual research of the Digital News Report. Her participation consists of coordinating the methodological application of the research and interpretation of the results to ensure that the particularities of the Mexican media environment are reflected and studied in the context of international trends in the field of digital journalism.
"My role is to participate in the various meetings with the directors and editors of the Institute to see the topics to be addressed each year; to study the issue in the Mexican case, and to do the same prior to the process of applying the survey. And once the results are available, we can go deeper and describe the characteristics of the national market, not only in quantitative terms with respect to the analysis of the results once they reach us, but also with the day-to-day analysis of what is happening in the national industry, which allows us to go deeper into the context at the time of describing the Mexican market. And in this sense, my task is to be as objective as possible, because in the global study, each country must show the particularities of the region", he said.
Most Relevant Results of the Digital News Report 2024
Fall in Trust in the Media:
The level of trust in the news industry has declined in many countries, with the United States being a prime example. On the contrary, in Mexico, although interest and information consumption through social networks has also decreased, trust in the media remained stable this year compared to last year. Although it is true that the trend has been downward in the level of trust in the media since the second year in which the study was published on our country.
Preference for Quality Content:
Despite the challenges, the report reveals that audiences demand more quality content and professional training for journalists. The quality of the journalistic product continues to be valued and considered necessary by the public.
Changes in Distribution and Consumption Habits:
The media face challenges in the distribution of content due to changes in digital platforms, legislative modifications and the evolution of consumption habits among different generations of audiences.
The study also identified varied audience profiles, underscoring the importance of knowing these segments well for effective communication.
To read the Digital News Report 2024 of Mexico, written by Dr. María Elena Gutiérrez Rentería, we invite you to click on the following link: Digital News Report 2024 - Mexico.
The Universidad Panamericana Campus Guadalajara extends its most sincere congratulations to Dr. María Elena Gutiérrez Rentería for her outstanding leadership and significant international contribution to the media industry.
