ZAPOPAN, Jalisco; December 14, 2023.— Universidad Panamericana ’s Guadalajara Campus presented a show titled “Navidad UP: The Best Gift” at an event that brought together more than 2,000 members of the university community and featured performances, music, dance, and video mapping.
“Christmas UP: The Best Gift”is an original show that tells the story of a family, whose main character is a grandmother who wants to enjoy the holiday traditions with her children and grandchildren while conveying the true meaning of Christmas, showing that the best gift cannot be bought with money— it lies within each of us.

Reflections on the Christmas Spirit
The story focused on a grandmother's desire to share Christmas traditions with her children and grandchildren, thereby conveying the true meaning of Christmas: the importance of inner values over material possessions.
Through moving dialogues and musical numbers, the audience was guided by the grandmother to reflect on the Christmas spirit—remembering, giving thanks, loving, and forgiving.

Art and Culture in Action
The Department of Art and Culture was responsible for organizing the event with a team of more than 100 artists—including alumni singers and dancers from the Torreblanca School—and nearly 200 scholarship recipients and volunteers who, alongside professionals, began planning the event a year ago.
The highlight of the evening was when the audience became part of the show, ringing hundreds of bells as snowflakes fell, creating a memorable and interactive experience.
Universidad Panamericana ’s Guadalajara Campus would like to thank the Department of Art and Culture for making this event possible, and everyone from the organizers to the audience for helping to create such a special evening for the university community.





