Mexico City, November 27, 2024. The Universidad Panamericana and Club America have formalized an innovative academic alliance to continue professionalizing the sports industry together. The first step will be the Diploma in Strategic Management of Soccer, which combines academic and sports excellence, focused on comprehensive training in soccer.
The event, held at the Club América facilities, was attended by Héctor González IñárrituPresident of Club América; and Santiago Baños Reynaud, sports president of Club América. While, from our university, attended by Dr. Fernanda Llergo Bayer, Dr. Fernanda Llergo Bayer, President of Club América. Dr. Fernanda Llergo BayRector General of the Universidad Panamericana and IPADE; and Dr. Santiago García ÁlvarezRector of Universidad Panamericana, Mexico City campus.
Future talents off the field
In his opportunity, Héctor González Iñárritu, highlighted: "It is a privilege to share with interested young people, the knowledge for a professional approach in the administration and operation of soccer, developing future talents off the pitch."
On her part, Dr. Fernanda Llergo said, "It is a source of pride that we can celebrate this collaboration agreement that will undoubtedly bring benefits to both institutions. It will be through the resulting synergies that we will collaborate in the construction of a more balanced, more humane society"..
Towards the professionalization of sports in Mexico
The agreement between Universidad Panamericana and Club América represents a significant step towards the professionalization of the sport in Mexico. represents a significant step towards the professionalization of the sport in Mexico..
According to Dr. Santiago Garcia, this agreement "goes beyond a simple collaboration between two institutions; It aims to build a bridge between academia and sport, covering aspects that transcend the sports field and touch on disciplines such as marketing, finance, medicine, psychology and law".
In this way, both institutions reaffirm reaffirm their commitment to educational excellence and the professionalization of the sports industry, training leaders who will contribute to the transformation of sports in Mexico.The two institutions reaffirm their commitment to educational excellence and the professionalization of the sports industry, forming leaders who will contribute to the transformation of sports in Mexico.
About the Diploma in Strategic Soccer Management
This new diploma course is aimed at graduates of any bachelor's degree, and will provide an overview of professional vision on the management of professional soccerto develop the competencies to face the challenges of today's clubs.
It will provide an overview of the administrative management of a professional club, knowledge of current soccer trends, as well as the necessary tools for the management of sports institutions. necessary tools for the management of sports institutions..
In this way, students will have the opportunity to live experiences in Club América's facilities and stadium, which will allow them to and professionals of the sector..
The course will be carried out for a total of 156 hours at Universidad Panamericana, Santa Fe headquarters and at Club América's facilities, directed by academics from our university, professionals from the club and its allies.
It will consist of the following modules:
- The soccer industry.
- Soccer club administration.
- Marketing and revenue generation.
- Club-fan ties.
Towards professional sports management
This diploma course will provide students with the foundations for the management and administration of a soccer club, as well as key knowledge in areas such as finance, sports law, market intelligence and marketing.It will also provide students with key knowledge in areas such as finance, sports law, market intelligence and marketing, forming professionals prepared to face the challenges of the industry.
Learn more at: https://posgrados-panamericana.up.edu.mx/cdmx/empresariales-pedagogia/diplomado-en-administracion-estrategica-del-
